The most important thing about selling a product or service is making sure that what your offering can be of real value to whomever is buying it. If you’re feeling frustrated because your marketing efforts are not giving you the desired results and you’re having difficulty making new sales, then it may be high time to re-evaluate your strategies and come up with a new marketing approach.
Below are the top 5 reasons why customers aren’t buying from you and the measures that you can take to change them: 1. Customers don’t trust your brand yet This happens when you’re new in the industry or you were not able to really promote and market your business the right way. People are not aware of the name of your company and the products that you’re selling. You can have this corrected by learning more about your target audience – their problems, their needs, what makes them tick, and where and how you can best reach them. 2. You’re offering an unfamiliar product or service People are skeptical about a newly launched product or service especially if what you’re offering is something entirely different. The best way to go about this is to make a lot of noise and buzz about the product before launching it. Market it, promote it. Also, one good way to win over those skeptical customers is by offering a trial version of your product or service. 3. They don’t understand the benefits of the product or service People will buy your product if they clearly see the benefits they’ll get from it. It is very important that you focus/highlight the benefits when marketing and promoting your products. 4. Your product is not easily accessible Even if you successfully promote your product and service, if they are not easily accessible to your customers, you might as will just forget it. Unless you’re offering limited-edition collectibles, your target audience should be able to access and buy your products without any hassle. Setup an online store front or a sales page for your products and services and seamlessly incorporate payment options on that page. If you have a products or services that offer genuine benefits to the buyers, offer them solutions to their problems, satisfy their needs, free up their time and make their lives better in general, then you shouldn’t worry about selling them. They’ll get sold. The key is to market your products right and to educate people as to why they need them. It’s all about brand awareness. Over to you.. Is your business having a drought season sales-wise? Do you think the 4 points mentioned above are causing it? We would love to hear your comments or opinions about this article. Please share them below.
19 Comments
Christa
7/19/2018 03:25:29 pm
Wow! This is one of those posts that make total and complete sense when I read it, but would have never been able to articulate in such a straight forward way.
Reply
Ann Snook
7/19/2018 05:23:11 pm
I'm always amazed how the first people start something that becomes a trend. Pop-up "museums" and escape rooms come to mind. Their marketing teams must be amazing!
Reply
Karla
7/20/2018 02:48:32 am
Totally agree with you! This will be very helpful for someone starting a business. Thanks for sharing!
Reply
pujarini
7/20/2018 03:35:07 am
I am sure businesses who want to grow would find this very helpful.
Reply
7/20/2018 04:31:12 am
Point 2 is very true, when people are not familiar with the product, they get skeptical and may take times to convince them. Just need patience.
Reply
7/20/2018 09:25:58 am
Great advice! And I agree, potential customers tend to gravitate towards products that are familiar with them.
Reply
Sheree
7/20/2018 01:59:28 pm
This is a great post, these are things I don't normally think about but makes total sense when reading!
Reply
7/20/2018 06:03:00 pm
Gaining customer trust is no easy task. But it is worth all of the effort in the end!
Reply
7/20/2018 11:57:08 pm
I can totally see this happening to the company and the product I created with my friend recently. We are trying to attract buyers.. but it has not been easy
Reply
brie
7/21/2018 11:02:42 pm
I do not sell items right not but these tips help for the future.
Reply
Elizabeth O
7/23/2018 06:06:12 am
This is a really helpful post for anyone with a business that tries to sell to others. I am sure this is going to really interest a lot of people
Reply
Elizabeth O
7/23/2018 06:29:56 am
This was an interesting read indeed. I am sure it will help a lot of business sellers out there to readjust their strategy!
Reply
Megan
7/23/2018 11:56:20 am
Thanks so much for putting this out there, it's great advice to take to heart.
Reply
Leave a Reply. |
RESOURCESArchives
August 2019
|