Social media is a very important tool for building your business brand and influence. If you feel like you’re lagging behind your competition, don’t worry as most, if not all, business people utilizing social media are feeling the same way.
The thing is: social media is complex, highly sophisticated and constantly changing. What has worked a month ago may no longer be effective today. With so much information out there, it can be daunting to know what really works for your business.
All things considered; however, when it comes to social media, everything boils down to creating lasting relationships as the key to business growth.
That said, here are four smart ways you can step up the effectiveness of your social media strategies.
1. Improve your social media profiles
First thing first, before you do anything on social media, make sure first to review your social media profiles, especially if you had someone else setting them up for you.
Your profiles serve as the doorway to targeted web traffic where visitors can learn more about your business, and how you can help them.
See to it that your profiles are optimized and consistent to your brand. It would be best to have the text in the first person and well-written. Having a professional background image or graphic would also work best.
2. Build an intelligent network
Connect with people you already know on various networks. This can help you find new potential connections that you can add to your growing networks.
Schedule time as much as you can to deliberately grow your network and expand your influence and visibility.
3. Engage, engage, engage
Social media engagement is where most people fail. They freeze up and seem not to know what they need to do with the social medial profiles they have created.
Create a plan of business-building activities around your social media marketing. Most importantly, engage your audience with focus, discipline and intent. Be a deliberate "engager".
Be authentic, helpful and influential to people connected with you. If you succeed at engaging your social media audience with an influence-focused mindset, you’ll begin to realize the great business benefits of social media.
4. Be consistent
Again, consistency is key. The best thing with social media is that you don’t have to leave your office to participate in business networking activities. It saves you a lot of time, money and energy.
Having that said, you should not find it difficult to dedicate some of your time building your network and engaging with the people that are in your circle of influence.
Being consistent on social media can help you build trust with your audience. Update your social media status regularly and connect with them as often as often as you can. This can show your audience that you are always accessible.
They may not buy from you right away. But if you are consistent and easily accessible, it can spark a meaningful connection and a relationship that can go a long way in your business.
What’s your most effective strategy to step up your social media presence? Share with us your thoughts in the comment section below. Download your Free Social Media Checklist!