Having a strong brand is crucial in this ad-cluttered world. You want to make sure that you come out ahead of the pack. Be the first provider in your chosen industry that comes to your customers’ minds.
But how does a solopreneur like you ensure that you are memorable? Here are five easy tips that will guide and provide you with proven ways to stand out from the crowd.
1. Start making things more visual.
Human beings are visual creatures. Almost 90% of information a person gathers from the environment comes from the eyes. Making your presentation of ideas and offers more visual will help a lot with getting the message across more effectively.
If you achieve to make your brand associated with memorable images, your customers will more likely remember you. The best examples of successful brands that are very memorable are McDonalds, Apple, and Nike.
2. Harness the power of tweetable images.
This is related to number one. But this time you are focusing more on getting the most out of your social media channels. Use tweetable images to promote your brand.
3. Be sure everything fits.
Go for a business concept or idea that fits your brand. If something doesn’t feel right for your brand, then consider discarding that idea and looking for a better one. You can't afford to promote a brand concept that embarrasses or misrepresents you. Customers can easily sense that.
4. Be consistent with your brand.
Consistency is always key. Once you have a solid brand, start using it everywhere and be consistent with it. Get new business cards, stickers or even magnet signs for your car.
5. Enjoy the ride.
Have fun. Relish the joy of building your own business and putting some humorous twists to your business activities. What better way to communicate your message to your audience than exuding an aura of joy and fun.
Over to you..
How about you? What’s your best secret of building a solid brand? Share with us your thoughts in the comment section below.