LinkedIn can be a huge contributor to your company’s B2B and B2C lead generation efforts. How efficient it can be depends on how well-optimized your page is.
When setting up your LinkedIn Company page, you have to make sure that you’ve covered all the essential details. To help you with that, here are 5 guide-questions you should consider asking:
1. Who should setup and manage your page?
If there’s no one yet in your company but you, you obviously have to handle everything yourself. But if you’re a startup with a few employees already, consider assigning the task to a team member who is currently an active LinkedIn member. In a bigger company, the task can be assigned to anyone from the marketing department.
2. How should you describe your company?
The ‘About’ section of your company page is an opportunity to tell potential customers what your company does and how you can be of help to people looking for your services. Be as concise as possible and make sure that you highlight the most important things you want people to know – it may be your bestselling products or your extraordinary customer service.
Also, make sure to include your website, email address, location and other contact information.
3. What profile image should you use?
A horizontal banner image is the first thing that people visiting your page will see. That’s why it is very important that you use an image that reflects your brand and can draw people in to learn more about your company.
You can also temporarily take down your banner and put up an image of upcoming events.
4. Should you include videos on your page?
Definitely. Videos will bring life to your page and will help you add more, providing more information to your visitors. Some of the video content you might consider putting on your page include: testimonials from happy and satisfied customers, creative product demonstrations, snippet of your CEO’s speech, or a behind-the-scene shot that shows the fun and lighter side of your company.
5. What should I put in the ‘Products & Services’ section?
This section is your chance to tell your customers how your products and services can cater to their needs. When you have more than one product, it’s important to list them according to importance. That is, your number one product should be on top of the list. People just normally skim through the list and the thing that they’ll most likely remember is the product listed on top of the list.