Social media is huge. Of course, every business owner knows that now. But let’s be honest, some businesses are still confused with social media marketing.
Use Facebook and Twitter to increase your sales – how exactly do you do that? How can sharing posts and tweets increase my sales? And what type of posts should I be sharing in the first place?
If you’re asking these questions, you’re not alone. Most brands are still not able to maximize social media because what they know about social media are pure myths. Take a look at the 5 myths below and see how many of them you’ve come to believe.
1. My customers are not online, much more on social media. Myth.
According to this research, 85% of American adults use the internet, and 72% of American adults who uses the internet use social media. So this means that your customers are in those 72% & more likely to be on social media than not.
2. Likes = Sales. Myth.
Most brands who get into social media marketing think that getting a million likes equal a million sales, so they get complacent, when they reach a certain number of likes. Don’t make the number of likes you get be the end game, it’s not. Truth is, you will have to engage your audience by sharing contents that they’ll find valuable, interesting and funny. You need to build a relationship with them before you can successfully sell to them.
3. You should ignore negative feedbacks/comments on social media. Myth.
Social media now works as an open forum for your business. Customers can go there to commend your service or complain (hopefully not) about something. You can’t dodge negative feedbacks, the best way to deal with them is to look into the issue and offer solutions.
4. To get most out of social media you have to promote, promote, promote. Myth.
This relates to point #3 above. Nobody wants to be associated with someone full with self-promotional hype. But if all you do in social media is talk about your own business day in and day out, that’s exactly what you become.
Take note of the “social” part in social media. That means that to become an effective social media member, you have to socialize. How do you socialize? You listen, you engage in a conversation with your audience, you share valuable contents.
5. Be everywhere. Myth.
This can work if you’re a big business with the time and money to manage and implement different social media campaigns on several social media platforms. But if you are not, then it’s best to choose 2 or 3 social media platforms and focus your resources on them.
Initially, you may want to try out as many social networks as you can to determine which one works best for your business.
Over to you..
Are you a myth-believer? If so, don’t worry, it’s never too late to debunk those myths and start making changes.