Sending Holiday cards is a wonderful gesture of goodwill and friendship in business. As simple and straightforward as this may seem, here are some tips businesswomen should follow when sending out cards. Proper etiquette will ensure your holiday cards are received in the same warm spirit with which they were sent.
Read these 5 tips before sending out your holiday cards this year.
1. Schedule Wisely
As a rule of thumb, it is best to mail your holiday cards early, rather than late. Some business owners get there cards out around Thanksgiving. If you haven't, not to worry. You can get those cards out this week, which gets them delivered with time to spare. Plus, it keeps your business top of mind during the buzz of the holiday season.
2. Christmas vs. Happy Holidays
This is not complicated and is solved with basic etiquette. When mailing to your client-base send cards that say Happy Holidays. When in doubt err on the side of diplomacy. However, if you know your client is a Christian who is celebrating Christmas you could, by all means, send them a 'Merry Christmas.' Likewise, 'Happy Hanukkah' to a customer you know is Jewish, etc. To keep it festive and simple, sending warm wishes can be done with Happy Holidays!
3. Signing Your Card
When personalizing your business holiday cards be certain you are following proper greeting card etiquette. So, what is the best way to sign them? There are a number of perfectly correct options; it's just a matter of finding the right fit for your company's image and style.
Are you printing cards embossed with your company name and logo? Or, are you purchasing cards from Hallmark that will be handwritten? Well, whichever you decide, here are a couple of examples;
For example, imprint:
MOTIVATORS AND CREATORS WOMEN'S GROUP, INC.
And hand sign:
Or a more relaxed style:
FROM ALL OF US AT
4. Include Your Return Address
Never send out a Holiday card unless you have your name and return address listed on the upper-left side of the envelope. This will not only allow the client to instantly see who the card is from, but it will also gives them the option of sending a thank you card or a Holiday card of their own back to you.
Also, having your return address on the envelopes will make it possible for the post office to return any cards that they are unable to deliver. In that instance, it is an opportunity to contact the client by phone and get their correct information.
5. Hand-Write A Small Note
Whether it's just your name or an extra greeting, send your holiday card with your own, unique signature and customized note. Writing a small personalized note lets clients know you took the time to give your greeting an extra personalized touch. It shows how much you care.
Keep these simple, easy to follow, etiquette tips in mind when preparing your Holiday cards this year. From all of us here at MACsWomen, we wish you Happy Holidays!
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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