Keyword research is an essential part of online marketing. If you don’t optimize your website with keywords that your target audience are interested in and actually searching for, you’re missing a lot of traffic and a lot of potential business.
With that, we give you the 5 most used keyword research tools:
For many online marketers, Wordtracker is the go-to keyword research tool. It’s more like a toolkit because aside from its keyword research capabilities, it also offers a wide variety of keyword optimization features that are very valuable for SEO and online marketing campaigns.
This tool, however, does come with a price tag. Monthly subscription starts at $69 per month.
2. Google Keyword Tool
Google’s keyword tool is one of the best free – yes, it’s free! – keyword research tool out there. This tool tells you the popularity of your keywords in terms of traffic and CPC (cost-per-click), and allows you to broaden your research by providing you with other keywords closely related to what you have initially searched for.
The Google Keyword Tool is especially helpful when you’re looking for long-tail, very specific keywords with highly targeted traffic.
3. Google AdWords Tool
Although Google AdWords is specially made for AdWords and PPC (pay-per-click) campaigns of online advertisers, it can also be used as a regular keyword research tool. The free version, however, will only provide you with keyword suggestions and a limited traffic data; the paid version offers more extensive data.
4. Keyword Discovery
Keyword Discovery is another great tool, but it’s also not free. Just like Wordtracker, this tool provides you with comprehensive traffic data, related keywords, search trends and other valuable information that you can use for your SEO and online marketing campaigns.
Keyword research is market research. It tells you what people in your industry are interested in, and in what relative numbers. It basically tells you how your target audience think, which provides you with insights on how to best reach them.
How about you, what keyword tool are you using? Please share your comments and thoughts below.