The very idea of growing your business from 0 to hundreds or even thousands of customers is a beautiful thing. Doing it on a shoestring budget utilizing smart marketing tactics that attract prospects, building your online brand awareness, and eventually, a solid customer base would be fantastic.
At MACsWomen’s Group, we always ask each other what other effective ways we can implement to expedite growth and achieve our respective business goals. As always we want you, our valued readers, to save time, money and energy looking for creative ideas to grow your business.
We would like to share with you our six proven tactics to acquiring new customers online:
1. Consider partner distributions
If you are not doing this yet, you are missing out on a lot of customer acquisition opportunities. Partner distribution is very easy and also very effective. All you need to do is offer your product or service at a discounted price through partner distributions.
You will need to do a couple of things. First, create a partner page for each of your partners involved in the campaign. Second, be ready to return the favor.
2. Try HARO
HARO is short for Help a Reporter Out. It’s one of the most effective ways to reach out to wider audience.
How does it work? First you need to sign up to HARO as a source. Second, look out for emails from reporters who are looking for sources related to your business. Third, respond to an email that suits your needs with your credentials and helpful tips.
3. Do social media prospecting
Start prospecting on Twitter, Facebook, LinkedIn, Instagram, Tumblr or Pinterest. Run a search for terms related to your business and offer helpful responses to people looking for help.
4. Engage more in comment marketing
Find time to visit your favorite blogs or Twitter clients and leave them some nice and helpful comments. Using comment marketing intelligently is a very smart way to cultivate relationships and gain more exposure of your brand for free!
5. Win back customers
When a customer cancels her account or stops using your business you are more likely to forget about her. That’s a huge mistake.
Just because your service or product no longer fit the needs of your customers it doesn’t mean that it will remain that way. Win them back by offering an improved product that will make it easier for them to come back.
6. Send customer thank-you cards
This may seem like a very simple act of thanking your customers. But it is also still one of the most powerful ways of keeping your customers around. At Motivators and Creators Women’s Group, we do this as a habit and part of our business philosophy of showing gratitude to everyone.
Sending a simple and heartfelt thank you email can go a very long way in your business.
There you have it! Those are very easy steps that you can take without needing much of a marketing budget. Start implementing them today and you will be amazed at the results you get.
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If you have anything to add to our list, please feel free to leave it in the comments below.