Some women entrepreneurs are more successful than others. You may attribute their success to their well-honed skills, experience and smarts. But there’s one major linchpin that plays a huge part to many successful women in business, and that is: networking.
Ask any successful women entrepreneur you meet and most of them, if not all, will tell you that the secret to their achievements is relationship building through networking. If you still need a bit more convincing on how a business tool like networking can propel your business forward, read on.
Why Networking Is Your Most Powerful Leverage to Achieve Your Growth Goals
Having been part of many networking events in New York and other parts of the country, the following are just some of the many great advantages that we at MACsWomen’s Group have enormously enjoyed.
1. Build strategic partnerships
As the adage goes: “it’s not what you know, but who you know.” This is especially true in business. And there’s no other best way to meet potential joint venture partners than business networking events, in which you’ll get a lot of great opportunities to establish connections.
2. Raise your business profile
Want to expand your brand presence? Participating in social events and business summits give you the boost you need to make your brand known by mavens and “sneezers”. You can then establish yourself as the go-to expert or supplier.
3. Access to new products and ideas
Imagine meeting successful women entrepreneurs, startups, business influencers, thought leaders and leading experts in various industries under just one roof. That’s a tremendous collection of brain power right there, where you’ll encounter great ideas and discover new products.
4. Generate referrals
The best thing with networking is that it often yields high quality leads and referrals. That is why many business owners want to attend this kind of event just for the referrals alone, which for most of them are enough rewards, or return on investment.
5. Discover golden nuggets
Business summits feature inspiring and knowledgeable speakers who can augment your knowledge and stimulate your mind. You’ll learn new things and acquire golden nuggets and creative ideas that you can use for your business.
6. Understand your market better
Aside from brushing shoulders with successful business owners and startups, you’ll also get a great chance to talk to industry experts and potential customers, or even other business organizations similar to yours, and find out what challenges they are facing, new products that have potential value and market opportunities.
7. Get free help
Many entrepreneurial women we met during and after a networking event often remarked how surprised they were at the willingness of the participants to help each other. This kind of attitude is very contagious that you can't help but also want to offer any help you can.
That’s the power of getting together – a fellowship of self-motivated individuals – with a goal of helping each other to become better and achieve their goal. It generates a positive, very inspiring energy that can go a long way to your entrepreneurial journey.
Want to level up your business? Join the upcoming MACs Women's Summit & EXPO and start building a huge business network filled with like-minded people and industry leaders who can connect you to new markets, more talents and money.