7-Step Guide to Writing an Effective Email That Converts

Crafting a copy for your email marketing determines the success or failure of your campaign. Whether you’re writing a personal or business email, the ability to compose an email that recipients can’t simply ignore is very important.

If you’ve been blasting emails and have seen disappointing results, it’s time to go back to the drawing board and follow these easy steps to writing an email that really converts.

1. Compose with the end in mind

Be clear with what you want to achieve with your email before you start composing it. Have a clear understanding of the desired outcome; otherwise you’ll end up sending an ambiguous email that will confuse the receiver.

The clearer your goal, the more focused you will be writing the email, the more likely you’ll get the desired results.

2. Write a killer headline

The headline is the most important part of your email, which compels the recipients to open and read the content of your email. If your headline isn’t interesting enough, your email will end up where other uninteresting emails ended up – the trash folder.

To avoid that, be sure to use attention-grabbing phrases that lure readers to read your message.

3. Use a teasing first sentence

Best online writers preach the importance of writing a riveting first sentence. Why? That’s because the first sentence will determine whether or not readers will stick around to read the rest of your message. Pique the interest of your readers by being a tease in the opening of your email.

4. Cut to the chase

People value brevity. Most emails you receive nowadays provide too much background details, which made you stop reading and do more important things. Cut to the chase. If people want more details, they can just ask for it.

5. Highlights the benefits

Focus on highlighting “what’s in it for them” in your email. Emphasize real benefits they get from taking action or for using your business. Again present the incentives as clearly as you can to avoid misunderstanding.

6. Use bullet points

This is a strategic bonus when writing a result-yielding email. Present your ideas in bullet points or numbered lists. This will make the reading time faster and better organized. 

7. Use more “you”, less “we”

The spotlight of your email marketing should be on the recipients. Rather than providing too much information about your organization, keep the focus on your readers – the problems they are dealing and the best solutions to solve them.


What about you? Do you have other great tips to writing an email that gets results?