Do you want to ramp up engagement on your social media right now? Chances are you are not alone. A lot of online entrepreneurs just like you are continually seeking for creative ways to improve their social media marketing efforts.
At MACs Women’s Group, we heap on research everyday, listening to podcasts and reading plenty of articles and ebooks written by successful business people across different industries, so that we can provide our valued readers with helpful tips that can empower them to become more successful.
That said, here are 8 quick tips that you can put into action right away to increase the effectiveness of your social media activities.
1. Offer great content
Keep offering quality content, always. When it comes to building a strong social media presence, everything boils down to offering great content. From Facebook status updates and tweets, to Pinterest images and blog posts, give your audience the best possible content you can create.
2. Be interesting and interested
Being interesting to your followers on Twitter or Facebook is only half the job. Showing them that you are genuinely interested about their lives, the problems that they are dealing with everyday and their wonderful stories could be more important.
3. Tell inspiring stories
The best marketing is telling stories that inspire people.
4. Share interesting links
If you find a link to an article that you think can help your readers, don’t hesitate to share it. A HubSpot study shows that tweets containing a helpful link gets more retweets than tweets without it.
5. Use call to action buttons
Tell your readers what to do next after reading your posts or other social media updates. Call to action like “leave a comment below”, “share this”, “click here to learn more”, et cetera will encourage more conversion or engagement.
6. Ask a question
At the end of your post, ask the readers a preferably open-ended question. This is a very effective way to start a conversation or a lively exchange of ideas from your readers.
7. Treat your followers with great pictures
A great visual strategy is the secret sauce to a successful social media marketing campaign. Visually appealing pictures makes your page look professional and high-quality.
8. Update your social media accounts regularly
Another crucial key to your social media success is consistency. Be consistent with the updates on all of your social media pages. Establish constant communication with your target audience. Grow your online community and keep the momentum going.
Have a good social media management plan. Create an engaging content strategy and entice your audience to keep coming back for more.
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