We are pleased to be sharing tips and takeaways from our annual conference by some of the successful women business owners who graced our Westchester, New York MACsWomen Success Summit stage.
Each year, on the first Saturday of October, our expert speakers share their knowledge and resources with summit attendees, professional business women, both elite members and non-members from across the New York Tri-State area.
With the financial state of every business being paramount to its success, we are deliberate in creating workshops that offer value and guidance to facilitate growth. Your credit score is an important factor and most of us in business and in our personal lives strive for achieving and maintaining a good credit score, if not an excellent one.
So, because we know how important financial education is for women entrepreneurs, we invited Attorney and Real Estate Investor, Teresa R. Martin to conduct a workshop. She presented an informative workshop entitled: "Business Credit Reporting & Your Small Business". Attorney Martin's workshop provided an overview of credit reporting and helped to educate our business women around understanding how reporting their credit can benefit their business.
Watch this short video on Teresa in action & click the link below the video for details on attending this year's upcoming MACsSummit....
BUILDING a positive credit history, getting your business on SOLID ground and STRENGTHENING the foundation of your business are all areas we hope to support you with at our MACsWomen Success Summit.
Successful entrepreneurs understand that they benefit from making investments in their continued education as business owners. ~ #MACsSummit
We encourage you to be at this year's summit; we invite you to join us on the first Saturday in October in White Plains, New York where we will be providing you with informative workshops, general session presentations, networking opportunities and tons of resources that progressive, successful entrepreneurs use to grow their businesses every day.
Visit www.macswomensummit.com and Register Now!
Note: This is the first of our 3-article series on how to leverage social media to grow your business
When you share something about your business, whether it’s an upcoming event, a promo or the launch of a new product, you’re not just helping your audience decide whether or not to click on the link and visit your site – you’re also reinforcing the connection you have with your audience, making them believe in your brand and the online community you've built.
Sharing fun and interesting posts on social media as well as important business updates are essential to achieve online marketing success. We have listed 5 tools below to help you better manage your brand’s social media accounts and maximize results.
1. Hootsuite. This tool supports major social media platforms and is perfect for you if you want to add Foursquare into your social media campaign. You can also respond to comments and monitor brand mentions within the Hootsuite dashboard.
2. Buffer. This tool has fewer options than Hootsuite but it’s clean and user-friendly interface are easier to navigate. You can manually schedule each post you add or create a daily posting schedule. If you have created a posting schedule, all you need to do is add all your posts and Buffer will send them out in the order they were added based on the schedule you set.
3. Tweriod. This is a Twitter tool that helps you determine which times of the day your followers are most active. You can use the result of the analysis when creating your Twitter posting schedule.
Over to you..
If you have any helpful tools in mind that have helped you better manage you social media campaign, please don’t hesitate to add them through the comments section below. Ready to take our 7-Day Challenge to Catapult Your Online Business to Success!? Click here: http://www.macswomen.com/7-day-business-kickstart-challenge.html
We all know that having many female entrepreneurs and female-run businesses in the working world is beneficial to women. Now, studies are beginning to show that not only are these businesswomen helping to advance themselves and other members of their gender, but they also benefit the rest of society.
According to the National Women’s Business Council, women own more than 9.1 million U.S. businesses, and generated $1.4 trillion in sales in 2014. This revenue translates into the creation or maintenance of 23 million jobs. That’s 16% of all American jobs!
In addition, these women-led businesses are the fasted growing types of small businesses in the nation. That’s a serious motivation to seek out a female-owned business to work for or do business with, no matter what your gender.
Optimism among women entrepreneurs and business owners is also high (a confident 81%) when they are asked about the opportunities that lie ahead for them. Beth Solomon and Diane Tomb of CNBC speculate that this confidence could be “perseverance grounded in years of parents raising their daughters to believe that just because something hasn't been done by a woman yet, need not mean that it will never be done by a female.” Whatever the reason is (and there are probably many reasons), women today are confident in the success of their business ventures. This confidence is important for the economy and to the consumer.
According to the National Women’s Business Council, if women-owned businesses in the U.S. were their own country, they would have the 5th largest GDP in the world, ahead of France, the United Kingdom, and Italy.
This data is impossible to ignore; women-owned businesses have a tremendous impact on our country, whether the majority of the population is aware or not. The thousands of women who start their own businesses every year are doing themselves and other women in their area and the nation a service. By bolstering the economy, adding value to their community, and increasing jobs, they are helping everyone in the country in many small yet significant ways. Hopefully this data will continue to reflect positive growth for female owned businesses.
Over to you! Why do you think women entrepreneurs and women owned businesses are important? Post your thoughts in the comment section below.
Even the best product won’t sell if people don’t know about it. And if you have an online product, it is very important that you get people to your sales page or eCommerce website. Read on for some tips on how to generate high-quality traffic to your site and get your product in front the right people.
1. Be a guest blogger. Write a guest post for a blog or community related to your niche. Most website owners will let you write content for their blog in exchange for a link back to your website. Back links from several websites will increase your authority and ranking on search engines.
2. Provide answers to questions. Another great way you can let people know about your site is by answering questions on top Answer sites like Answers.Yahoo.com, JustAnswer.com and AllExperts.com. If you see a questions related to your niche, you can answer the question and leave a link to your site when appropriate.
3. Join high-traffic websites. You can apply as a blogger to sites like Business2Community.com or as an expert at About.com. You can leave a link to your site on your profile page or the articles you contribute whenever appropriate.
4. Submit your blog posts to social bookmarking sites like Digg.com and Bizsugar.com. Articles such as “10 Linkbuilding Tactics to Drive Traffic to Your Site” and “8 Practical Tips to Avoid Startup Failure” are best for these sites as they are informative and easily digestible at the same time.
5. Submit marketing materials on different social networking platforms. Check out the list of social networking sites here and look for general platforms or those that are specific to your niche. Don’t do a shotgun approach by submitting to every platform as you’ll waste your resources for low-qualified traffic.
6. Write and distribute press releases. If you have an event or just signed a new partner, you can write a press release about it and distribute it on press release sites.
7. Submit your site to reputable directories. Submitting your website to online directories like DMOZ.org can help boost your traffic and improve your search engine rankings.
8. Write or edit Wikipedia pages. Even if you can’t have a page dedicated to your website or business, you can still edit other Wikipedia pages related to your niche and add your website link to the resource section of the page when appropriate.
9. Join and participate in forums. You can join forums related to your niche and leave a link in your profile or your signature. Make sure that you add value to the forum by answering forum questions or providing information to the community. If you’re just there to leave links, your profile will be deleted in no time.
10. Have a fun contest. Ask your audience to post a wacky picture of themselves using your product on their blogs. Whoever gets the most unique and most voted picture wins. Don’t forget to require them to include your website link on their blogs.
In this day and age, having a prominent online presence is an essential part of any business. With everyone you see constantly on their laptops, tablets, or smart phones, it’s no wonder that blogging and social media are the best ways to get attention from consumers and clients. Still not convinced? We’ve compiled a few reasons why you should set up a blog for your business ASAP!
Blogs help increase traffic.
Is your business website not attracting a lot of traffic? Having a blog puts a fun, readable spin on the topics that are important to your business. Reading an interesting profile on one of your current clients or an honest review of a competitor’s product makes your business appear more accessible. In turn, this can lead to an increased number of people heading to your website, which is what you want!
They help you communicate with your customers.
The best thing about blogs is they create a platform for easy communication between you and your customers. Reading comments on your blogs forum can assist in problem-solving and customer relations. Having an easy way to communicate also shows that your business is accessible and cares about the thoughts of their customers.
A blog helps establish your business’s place within the industry.
How do your potential clients know that your business is reputable and knowledgeable within your industry? You demonstrate that your business is the best in its field by advertising your competence on your blog. This could be anything from a review of a new product, a profile of a prominent individual in the related industry, or a shout-out to your most loyal customers. If your readers begin to trust and respect what your blog has to say, they will also trust and respect your business.
Blogs are excellent marketing tools.
Your business’s blog shouldn’t be the only marketing tool you employ, but it is definitely an important one that should not be forgotten. The more traffic you attract to your blog, the more attention you will receive. Plus, blogging is very cost-effective. Every single post you publish on your blog is a long-term marketing tool, because it may appeal to any given person at any given time.
Establishing and maintaining a blog is extremely important for your business. Through increasing traffic, communicating with customers, and finding a place within your industry, you will market your business and promote the products and services you have to offer. Blogging helps businesses succeed and thrive.
Over to you! Is there anything we missed about the importance of creating a business blog? Post in the comment section below; we would love to hear your thoughts.
You go in front of investors, you tell them about your business or business concepts, your plans, your current sales (if any) and you tell them about your projected revenue. How hard could it be? Obviously, based on the number of startups and businesses that fail to get funding, pitching in front of investors is a very tricky business.
Following are tips on how you can elicit the interest from investors, without turning them off with long-winded presentation, over-zealousness and obvious desperation.
If you want to know how to deliver the perfect elevator pitch, join us at the MACsWomen Perfect Pitch Contest.
Over to you..
Have you ever tried pitching your business to a potential investor or business partner? How did it go? Any takeaways from your experience that you want to share with the MACsWomen community? Please share your thoughts through the comments section below.
As women in business, we are fully aware of the power of social media and how it can impact your business growth, whether locally (Westchester, New York) or Globally! When are the best times to post your carefully crafted message, though?
There is so much out there about when prime time posting is on the various social media platforms for your business. The folks at Stay Classy even developed the Burrito Principle. This theory is based on the premise that you want to catch people during their downtime. So, during the early morning commute is a great time, between 7:30 and 10am while people are making their way to work; midday, while they are eating lunch, between 12:30 and 2:30pm; and again during their evening commute between 5:30 and 6:30pm.
Sure, these times would vary depending on the type of business you operate, who your target audience is, and your own schedule so no, these times are not set in stone. Test them out and track which times work best for you and your business. Let us know what times work best for you in the comments below!
Also, are you simply overwhelmed with how to manage the social media marketing for your business? We have a 1 hour social media tune up session that will help you jump-start your way to maximizing social media for your business, complete with action plan and checklists. Click the image below or click here to sign up for your session right now!
There are women who inspire us to be better; in business and in our personal lives. They touch our lives in ways that inspire us and motivate us to create the life that we desire, to become all that we are meant to be. That sentiment is passionately promoted and encouraged here at MACsWomen.
A humble feeling comes over me when I think of Dr. Maya Angelou. She makes me want to be more, do more, love more, laugh more and share more! I am not just a businesswoman; I am a woman!
Listen: Dr. Maya Angelo Recites "Phenomenal Woman". Courtesy of OWN
Pretty women wonder where my secret lies.
I'm not cute or built to suit a fashion model's size
But when I start to tell them,
They think I'm telling lies.
It's in the reach of my arms,
The span of my hips,
The stride of my step,
The curl of my lips.
I'm a woman
I walk into a room
Just as cool as you please,
And to a man,
The fellows stand or
Fall down on their knees.
Then they swarm around me,
A hive of honey bees.
It's the fire in my eyes,
And the flash of my teeth,
The swing in my waist,
And the joy in my feet.
I'm a woman
Men themselves have wondered
What they see in me.
They try so much
But they can't touch
My inner mystery.
When I try to show them,
They say they still can't see.
It's in the arch of my back,
The sun of my smile,
The ride of my breasts,
The grace of my style.
I'm a woman
Now you understand
Just why my head's not bowed.
I don't shout or jump about
Or have to talk real loud.
When you see me passing,
It ought to make you proud.
It's in the click of my heels,
The bend of my hair,
The palm of my hand,
The need for my care.
'Cause I'm a woman
#Businesswomen; #Authors, #Entrepreneurs, #Moms, #Poets #Performer, #Activist #MayaAngelou
Having a strong brand is crucial in this ad-cluttered world. You want to make sure that you come out ahead of the pack. Be the first provider in your chosen industry that comes to your customers’ minds.
But how does a solopreneur like you ensure that you are memorable? Here are five easy tips that will guide and provide you with proven ways to stand out from the crowd.
1. Start making things more visual.
Human beings are visual creatures. Almost 90% of information a person gathers from the environment comes from the eyes. Making your presentation of ideas and offers more visual will help a lot with getting the message across more effectively.
If you achieve to make your brand associated with memorable images, your customers will more likely remember you. The best examples of successful brands that are very memorable are McDonalds, Apple, and Nike.
2. Harness the power of tweetable images.
This is related to number one. But this time you are focusing more on getting the most out of your social media channels. Use tweetable images to promote your brand.
3. Be sure everything fits.
Go for a business concept or idea that fits your brand. If something doesn’t feel right for your brand, then consider discarding that idea and looking for a better one. You can't afford to promote a brand concept that embarrasses or misrepresents you. Customers can easily sense that.
4. Be consistent with your brand.
Consistency is always key. Once you have a solid brand, start using it everywhere and be consistent with it. Get new business cards, stickers or even magnet signs for your car.
5. Enjoy the ride.
Have fun. Relish the joy of building your own business and putting some humorous twists to your business activities. What better way to communicate your message to your audience than exuding an aura of joy and fun.
Over to you..
How about you? What’s your best secret of building a solid brand? Share with us your thoughts in the comment section below.
Brownie Wise is the reason why Tupperware is an ubiquitous item in modern households. She is credited with the “party plan” system of marketing, a model that companies like Mary Kay still use today.
Wise started out as saleswoman for Stanley Home Products, where she developed a love of marketing and sales. As a single mother in the early 1950s, when Tupperware was still a new product, she came up with the idea that these plastic containers would be better marketed at social events and home parties rather than in the stores. She quickly increased sales through her party plan marketing; before long, her home sales far surpassed store sales. This is when she caught the attention of Earl Tupper, the inventor of Tupperware, who invited her to become vice president of Tupperware Home Parties.
Wise succeeded greatly in this position. She quickly became a household name after appearing in television and magazine ads all over the country. In 1954 she became the first woman to appear on the cover of Business Week.
Wise’s superb marketing methods shaped the face of the Tupperware product and company. Though she passed away in relative obscurity in 1992, her party plan model was influential in shaping business marketing.
Brownie Wise was an inspiration to many women during the pre-feminist culture of the 1950s. Do you have any successful women that inspired you in the past or continue to do so today? Share with us by posting in the comment section below!