In this post, I am going to give you some tips for getting quick and easy traffic via Twitter.  As a business woman, if you are not yet using Twitter, you should know that it is one of the largest social media platforms boasting over 332 million active users. *

Brand-spanking-new to the "Twitterverse"? Here are a couple articles to help you get more familiar: 

How to Optimize Your Twitter Profile
Twitter Tips for Women in Business

Business women are leveraging this platform to market their products and services online. In this video, I share some quick and easy tips Twitter traffic tips.

It's time to MACs-iMize your visibility!

Okay ladies; that's awesome you're taking Instagram more seriously. We are as well.

If your plan to take it seriously includes putting together a strategy for your Instagram posts and scheduling them in advance, you now have some exciting choices.

We took a look at two of your best choices. Here is how Viraltag stacks up against Hootsuite.

Can I schedule directly to Instagram?
Hootsuite ✓
Viraltag ✓

You can schedule posts directly to Instagram through Viraltag and Hootsuite. Both Viraltag and Hootsuite require the same steps to post, involving their own mobile app. When a photo is scheduled, the user receives a notification on their phone. The user is required to click the notification and click the photo to be shared to Instagram. In Instagram, the user must paste the caption (which both apps automatically copy) and hit share. (Check out this video for an illustration of how Viraltag scheduling works).

Can I edit the photo before I schedule?
Viraltag ✓
Hootsuite ✗

On Viraltag you can make any edits to the photo before you hit schedule. Resize, add filters, and add text before posting. Hootsuite does not offer a way to edit photos.

Can I use it to search on Instagram?
Viraltag ✓
Hootsuite ✓

Both Hootsuite and Viraltag offer search features. On Hootsuite you can add a feed for specific search terms or hashtags to monitor conversations. On Viraltag you can search hashtags or keywords in a similar way.

Will it help me find photos to post?
Viraltag ✓
Hootsuite ✗

Viraltag's Discover feature offers a few options for you to find photos to share on Instagram. Search user generated content and royalty free sources by keyword or category. You can also pull in feeds from your own blog or website, or another site you have permission to post to Instagram.

Can I use Instagram with a team?
Viraltag ✓
Hootsuite ✓

Both Hootsuite and Viraltag offer team workflow features. Contributors can add content to be posted and an editor can give final approval to schedule.

Can I manage my Instagram account along with other social network accounts?
Viraltag ✓
Hootsuite ✓

Both platforms offer users the ability to manage Instagram alongside their other social media accounts. But they have integrations with different accounts. You can use Viraltag with Facebook, Twitter, Tumblr, LinkedIn, and Pinterest. You can use Hoostuite with Facebook, Twitter, Google+, and LinkedIn. ​

LinkedIn is the ultimate business-networking, social media platform. Being very active on LinkedIn will help you to expand your network amongst other professional business owners.   

In this video training, I guide you through how to export your LinkedIn contacts, import it into Excel and to create a workable file in just a couple of minutes.

It's time to MACs-iMize your visibility!

Exporting LinkedIn contacts
​
You can export all your LinkedIn contacts to a .cvs file and import this file into Excel. 

- Step 1: Go to your LinkedIn homepage and click on the tab 'Connections'
- Step 2: Click to 'Settings' symbol in the top right corner of the page
- Step 3: Click 'Export Linkedin Connections' in the right column on the page
- Step 4: Choose 'Microsoft Outlook (.CSV file)' and click 'Export'
- Step 5: Save the document

Now you have a workable file, which you can use to further connect with you contacts. ​

With millions of business pages on Facebook publishing a wide variety of content across many industries that women entrepreneurs are included in, the more information we have about who is most likely to be interested and engage with a post can help us deliver the right content to the right audience.
​
Using the Facebook Audience Optimization feature,  an organic targeting tool to help your business posts reach and engage your target audience on Facebook for free is what I will show you in this video.

It's time to MACs-iMize your visibility!

Gone are the days when businesses can only rely on customers visiting a store and a having a sales person tell them about the products and services available.  Now, 81% of shoppers do much of their research independently online before making a purchase. Think about how many times you have "Google'd" for information before making a purchase.

Watch: 6 Step Guide To Successful Inbound Marketing  

One of the approach that inbound marketing focuses on is content creation. By providing useful content that helps your potential customers make a decision, you make your website the destination where they gather information. From your website content customers can learn about their choices and the benefits of your products on their own, in a zero-pressure environment.

Give them the quality content and service they desire and they'll reward you with their business again and again.

Another technique that inbound marketing focuses on is search marketing. Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search Marketing encompasses SEO and SEM. Search engine optimization (SEO) involves earning traffic through unpaid or free listing. Read: Rejuvenate Your Business Through SEO.  Search engine marketing (SEM) involves buying traffic through paid search listings. 

The third capability that inbound marketing focuses on is social media. Using social media channels to assist potential buyers with finding your business is an effective method of inbound marketing.  

Crafting and distributing optimized messaging that speaks directly to your target audience over the various social media channels helps to position your business as the go-to online resource in your field.  

Read: Top 3 Social Media Marketing Tips to Improve Your SEO Efforts

In conclusion, inbound marketing is using new age capabilities such as content creation, search marketing, and social media channels to help potential buyers find your business when they are ready to buy.

With inbound marketing your customers lead the way.  Find out what they need, where they are and provide amazing value and service to keep them coming back to your business time and time again. ​​

Business blogging is a vital part of the online marketing mix. 

Whether you have been writing articles for some time now or just starting a blog, it is one of the best ways to share your knowledge and expertise with your target audience.

A key component is having an attractive headline.This will entice your potential client to read more. 

If you are struggling with coming up with an optimized headline for your posts, struggle no more. In this video I am going to share a free blog post headline tool you can use to MACs-iMize your post, starting now!

It's time to MACs-iMize your visibility!  

If you are a business woman, you are in the right place! We are passionate about helping you grow a profitable business using actionable steps.  

As founder of the this thriving organizations, Motivators and Creators Women's Group, I am thrilled to share content you are able to use to help you in your business, right away! 

Today, I want to share this simple and easy tip that you can do, right now, for getting more engagement from your Facebook post. 

It's time to MACs-iMize your visibility!  

Whether you are attending our live events or engaging online, we nurture our guests, ambassadors and fans! Gone are the days of "build it and they will come." 
So, this is how to get more engagement.

After you have watched my video, please leave me a comment below and if you are interested in connecting more, join our Free Facebook group for women business owners. HERE!

Was this post valuable to you ? If YES….I’d LOVE for you to leave me a comment below and share on Facebook…

Are you doing the right marketing tactics for your business to help you get seen and bring in more profits?  Well, I am here to tell you that there is a staggering number of business women who are not making any money from their online marketing effort. 

In this post I want to talk to you about SEO and which type your should be focusing on. Now, some of you have probably heard about SEO -- search engine optimization -- but don't fully appreciate the power of it.  Basically, there are two types of SEO. On-page and Off-page.

​Briefly, on-page SEO is what most business women will focus on doing.  

Unlike on-page optimization, off-page optimization is the process adopted by us, your online marketers and companies to optimize the webpages of our websites for search engines off our website.

One perfect example of off-page SEO is link building where as marketers we aim to  get as many high-quality inbound links as we can back to our website. This is something that you as a business women should focus on doing in your business to increase your SEO. These inbound links indicate that other websites consider your website to be a good source of information.

The search engine rank of your website will be determined by the number of quality backlinks or inbound links of your website.  This is why, as a marketer to business women who are serious about building a profitable business online, I often focus all efforts on off-page search engine optimization instead of on-page optimization.

On-page SEO is something that you can control. Off-page SEO is based on influence.  

So, to put this in a nutshell. Business women who want to rank higher in the search engines and ultimately make more money online should focus on doing off-page SEO. Put together a backlinks strategy to include getting links from high-quality and popular websites are some great off-page optimization methods to do. The best option is getting one-way inbound links as opposed to reciprocal links which is not a good off-page SEO practice. 

If you would like to contact me for a free session to discuss how I can help you with your online marketing efforts. Please schedule your business building session here. 

​Many business women feel that they are at a significant disadvantage when it comes to juggling the responsibilities of family, the operations of their business and the processes that are associated with establishing and expanding a large social media presence. While it may be true that expanding your social media presence can prove to be a daunting task, one of the ways you minimize the amount of time you spend when it comes to growing your social media presence is to utilize a social media automation tool.

AgoraPulse is an easy and powerful social media automation tool. Read: Social Media Management Made Easy

However, acquiring a social media automation tool is only half of the answer to the challenge that business women face. The other half stems from formulating an effective social media strategy to implement in said tools. Here are some tips to consider when it comes to formulating an effective social media automation strategy for your business.


Define Your Target Audience

You have probably heard me say this before but one of the very first things you should do is to determine who your target audience is. Ideally, you'll want be extremely specific in regards to the
segment that you will target.

Listen To What Your Target Audience Challenges Are On A Daily Basis

Once you have a good idea of your target segments, the next thing you'll need to do is to become aware of some of the things that occur in their life.
Some of these thing include:
• Problem they may be facing
• Goals they wish to reach
• Typical day to day routine
• Needs

Brainstorm Content Ideas Relevant To Your Audience

The next thing you'll need to do is to think of a few content ideas that will be relevant to your audience. This means that the content should be about them, not about your products or services. This is a MACs-iMized Tip: During your brainstorming session, think up ideas for content from your audiences' perspective. Content that would be highly valuable and memorable, so that they can share your content and subsequently come back for more.

Produce Your Content Ahead of Time

After your brainstorming session, the next thing you should be focusing on is the production of content. You may already have a couple good ideas about the written content that you could share. However, it's important to note that you should also include engaging images and/or videos that
resonate with your audience as well. It's a well-known fact that video content receives a higher level of engagement when compared to written content. That is one reason we produce monthly video content for our membership community. 

Insert Your Content Into a Social Media Automation Tool

A recommendation I like to make is to produce at least 1 week's worth of content. Once you have produced at least a week or two of highly targeted content that your audience will want, the next thing you should do is to acquire a social media automation tool that you will to automate your content. For example, AgoraPulse is a social media marketing automation tool that can be used for
Instagram, Facebook, LinkedIn, Twitter and Google+. Its scheduling features will essentially allow you to make multiple posts to multiple accounts for months in advance.

How are you automating your social media marketing? If you are a business woman who is in need to marketing support, please contact me via our contact us page, I look forward to helping you create a winning online strategy for your business!