It has gotten to a point where I am beyond frustrated at the fact that so many business women are still struggling to make any money in their businesses using online marketing. There is no magic formula but there are a series of consistent steps that you must take in order to set your business up to make money online. 

Business Women, it's time to MACs-iMize Your Visibility

Think back for a second to a time when you were super passionate about the business you have created. The "unstoppableness" that you felt when you visualized how wonderfully your product or service would be so well received by the clients. What you dreamed up and created is just what they need to make their lives easier.  Now, think about where you are right now, in this new digital age, and seriously take stock of how many of those dream clients are getting to experience your products and services and think also about much money you are bringing in and what you might need to do to change that, Now!

In this blog post, I am going to speak frankly with you about some of the things that you need to do in order to set your business up for success online. Sure, it would be quite a massive post to share every single step here in this article, but no worries, you can sign up for my  90 day mastermind group to get all of that.  Still, these steps that I am about to share with you here, if you do them, will position your business for success online. 

Okay, let's go into the MACs-iMized steps:

1. Make sure that you have a website or landing page or optin form somewhere online! Please! I cannot express how often I hear from business women that they don't have any subscribers. Well, you need to have an optin so that your potential clients and clients can give you their email addresses!
2. Do market research and find out what your ideal customers need. Now, you can do this a couple ways. (a) Create a survey -- Google docs or Survey Monkey can help you set this up. (b) Do Keyword research to discover what your target audience is searching for and buying online. Google Suggest is an excellent tool to help discover the best keywords.
3. Provide value. If you are a savvy online marketer (which most successful business women become) you have heard about providing value several times before. Let me break this step down some of those of you who are new and those who might know but aren't implementing value. Before you build a list, create an offer that is of great value to your audience. This might be a checklist, or an audio program, or a video that they must opt-into to get. Now, the value does not stop there. Create a series of emails that continue offering value to your audience consistently so that they can experience your expertise. This builds the know, trust and like factor. 
4. Have a quality product created to sell to your list. This could be a program, downloadable course or an in-person service. All the while you are nurturing your list with great content, you should be incorporating an opportunity for them to buy what it is that you have to sell. 
5. Provide the best experience once a client has engaged you and purchased your product or service. This is where the true magic happens when your product or service that you created is purchased by your ideal client and adds value to their lives by solving a problem they have. It is highly likely they will appreciate the experience and support your business has to offer and could show up as a repeat customer or referral partner.

Above, I have laid out 5 steps that you take, starting today towards setting your business online to produce profits.

If you are a business woman and you would like to discuss with me how I can help you make more money marketing your business online, follow this link now and schedule a How To Double Your Business Consultation

Remember, we are always creating, so create success- Michelle~

Have you heard about the new changes that Instagram is rolling out? No surprise to us here at MACsWomen since their parent company Facebook is all about changes. Business women who are using Instagram to market their products and services read on....

The changes are coming thick and fast on Instagram. Following on from the arrival of ads on the platform, the announcement of a coming feed algorithm, and, more recently, the testing of business-specific Instagram profiles, the app has today unveiled a major re-vamp of its look.
First, the logo – Instagram’s updated its well-known, brown hued camera icon, switching to a new, pink-inspired chic.

As detailed in the video, the new logo was months in the making. In an accompanying post on Medium, Instagram’s Head of Design Ian Spalter has detailed the efforts they went to in order to come up with the new look.

To read more follow this link....

Get the Ultimate Social Media Planning Tool 

The inbound marketing process starts with attracting the right audience, converting them into customers, and then building a relationship with them so that they become repeat business.

To learn more about using inbound marketing to grow your ideal prospect list, schedule a complimentary session with me here: Social Media Marketing Session

Here's a 6-step guide to help entrepreneurs like you get the most out of your inbound marketing campaign.

It time to MACs-iMize Your Visibility!

Business women are having a fun time participating in our
MACs-iMiZE YOUR BUSINESS ONLINE 
5-DAY CHALLENGE!

One of the ways that you can save time is by automating some of the repetitive tasks like posting social media updates. There are plenty of tools available to help you achieve this. In this post I share a quick-tip video on how to use Hootsuite to MACs-iMize your time online!  

It's time to MACs-iMize Your Visibility!

Sign Up For A 30 Day Free Trial Hootsuite Account  

In my previous blog post, I talked about having share buttons on your website to help your audience engage with your content.  Being in business is not just about making a sale, but also about educating and informing your target audience as to the latest happenings in your industry. Adding value will keep your customers and potential customers coming back for more information. Having like buttons and other engagement tools in place on your website will make it easy for them to share your informative content. 

In this video I will be walking you through the steps for adding like and share buttons to your website using the free tool, Zotabox. 

It's time to MACs-iMize Your Visibility!