Social media marketing still confuses many. Some business owners are still clueless as to why they are not getting the results they projected to get, even with enough resources allocated for their social media campaigns.

If you’re as confused as they are, you have to take a look at these 5 social media mistakes you may be guilty of committing:

1.       Waiting too long to respond on comments and queries or not responding at all. You just don’t post something to create a conversation; you have to be a part of that conversation.

Remember the famous quote “Justice delayed is justice denied”? Well, that goes the same with your comments and replies. You need to address queries and reply to comments as soon as possible, otherwise you lose a huge chance to engage your audience in a longer, and possibly, interesting conversation.

2.       Your posts are too one-sided and boring. Stop being too self-promoting. Nobody wants to be associated with someone full of self-promotional hype.

The entire purpose of establishing your presence on social media is to interact with your audience, and you can’t do that if all you care about is posting links to products and services. 

3.       You’re discouraged with the early results of your social media activities that you decided just abandon your profiles. Or maybe you’re just too busy with other accounts you decided you have no time for more. Or maybe you were too confused when you set up your profile. 

So that you get what I mean, take a look at this: @TimeWarnerCares created this for customer support, I guess. But then for whatever reasons, they abandoned it and created a new one @TWCableHelp . Again, they abandoned the second profile and finally settled with @TWC_Help .

4.       Neglecting to address comments from one unsatisfied customer. With social media, the ripple effect is huge. You’re better off addressing negative feedbacks and comments than ignoring them.


5.       You failed to moderate your social media accounts. Because of the extensive audience reach social media can provide, some started to abuse it. Spammers using dummy accounts are everywhere.

Moderate your social media profiles – delete the spam comments, address the negative feedbacks, and provide corrections for users providing incorrect information about your brand or business.

Over to you..

Do you have a social media marketing campaign in place? Did you check whether you are committing the 5 mistakes stated above? If so, how do you plan to address them? Please share your opinions and comments below.

Customer satisfaction is one area of business that you literally can always improve upon. In particular, owners of small businesses often depend heavily on excellent customers service availability in comparison to larger corporations. great customer service is also about knowing how to handle problems, responding to and resolving issues—something at which agile small businesses can often excel. If fantastic customer satisfaction is your goal, then read further to see what tips we here at MACs Women think will get you there. Here are three simple things you can do to increase your customer satisfaction. 


1. Remember the Golden Rule.
The Golden Rule, if you do forget what it is, is always treat others the way you would like to be treated. We all most likely learned this at some point in our lives, and probably have followed it to some degree. But the Golden Rule can be applied to business relations as well! Ask yourself this: if you were a customer at a small business similar to your own, how would you like to be treated? Analyze your answer, and ask your team the same question. By creating a general outline of what you and your team think of as desirable customer service, you can begin to provide exactly that.

2. Set up a focus group.
Invite a random group of your customers to chat about your customer service. This can be either an in-person discussion or an online conference session. Make them feel at ease and ask them their opinions about your various customer service practices. Whatever you do, don't defend, justify or argue with your customers. Just ask questions and take good notes. Follow up with a sincere ‘Thank you for your time!’

3. Communicate clearly and respond quickly. 
Communication is the key to success in both business and personal relationships. Customers will become dissatisfied if they cannot efficiently obtain answers to their questions or complaints. Quick and accurate response to customer complaints, whether in person, by telephone, or through email, removes frustration and increases customer satisfaction. These simple communication strategies will ensure that your customers know what to expect when dealing with your business.


A small business relies heavily on customer service to drive sales and succeed. With excellent customer service and satisfaction, your business will keep their customers happy on a long-term basis, which is often the key to the success of a business. Happy customers will continue to patronize your business over long periods of time, which is crucial. Follow these tips to increase your overall customer satisfaction!


What have you done to increase the satisfaction of your customers? Do you have any tips that you swear by as a business owner or customer service representative? Let us know in the comment section below!

Why would you want to build your email list when you can get more than enough traffic from your Facebook account, or Twitter, or from the ads you’re running on Google? You don’t want emails, you want page visits, which can then be converted to REVENUE! Yes, at the end of the day, you want revenues, not a list of email addresses.

In today’s digital market, it is wise for every business owner to remember that email marketing is more necessary than ever!

Don’t focus your efforts on social media marketing alone

Social media marketing is great because it puts your business directly in front of people who are interested in what you have to offer.  It’s a free platform where customers and business connect and build relationship.

But here’s the catch..

You don’t have any hold whatsoever on your Facebook fans or Twitter followers. They could be gone anytime. One algorithm change and POOF! There goes the fan-base you’ve been working so hard to build.

Here are some more reasons why businesses shouldn’t abandon their email list:

1.       People have emails even if they’re not on social media. 

2.       When someone subscribes to your newsletter, this means that they trust you. 

3.       People check their emails at least twice a day.

4.       People find it harder to ignore a new inbox item than a new status update or tweet.

5.       Email is more personal and professional.

Final Thoughts

Social media marketing, blogging and other forms of digital marketing out there can help grow your community. In fact, you shouldn’t let your email marketing stand on its own.

You can use social media to steer visitors to the opt-in page to your site. Conversely, your emails should contain links to your social media profiles so that people who are more comfortable connecting via social media can connect and converse with you there. 

For businesses, social media can greatly expand your marketing reach, promote your brand, and spread the word about your product or service. There are, however, correct and strategic ways to use this social media to your business's advantage. 

Social media use can confuse even the most experienced businesswomen. Unfortunately, these seemingly simple mistakes can cost major corporations an average of $4.3 million a year. When using social media to expand your small business, avoid these common mistakes to save time and money!

1. Don't focus on the number of followers you have. 
Instead, focus on the level of engagement of your current followers. An engaged follower is someone who comments on your statuses and likes your posts. Having 75 highly engaged followers is much better than having 200 followers who never interact on any of your social media platforms. Why is this important? Because engaged followers are more likely to buy your products and support your company. So how do you engage people? Ask questions and respond to comments. Post pictures. People enjoy seeing photographs and are likely to share them, making your social media efforts that much more visible. Share content that your users will enjoy, such as industry news or relevant tips, and not just information about your products or services.

2. Don't make all your posts about you.
Yes, interaction on social media does increase awareness of your company and brand. However, doing too much of this will turn off some of your followers. Posts that take an approach of “this is the consumer problem and here’s how our product can fix it” are acceptable from time to time, but don’t let this kind of content become constant, unabashed self-promotion. Post about other topics you think your followers will be interested in, such as current business events, business tips, or interesting infographics. Social media content that has value to your followers will gain and engage more followers than posts that are only about your business, service, and products.

3. Don't automate everything.
Automatic posting apps can be helpful for posting content during non-business hours, but doing this too often can make your business seem impersonal. You need to keep your online persona for your business likable and approachable, so it is recommended that you mix automated posts with human engagement. This will lead to more trust among your followers and potential followers. 

4. You don't keep track of your statistics.
Focusing and tracking your social media analytics will improve your knowledge of your followers and how they are engaging with your social media accounts. If you feel like you are too busy to take time out of your day to keep track of this, hire someone to do it for you. Learn what time of day your customers are most active and what types of posts attract the highest levels of engagement. This will help shape your overall social media strategy and will make your business's social media presence better. 


Avoiding these common social media mistakes will help your business solidify your online presence and strengthen your overall social media strategy. Building a strong social media presence will better market your brand and service.

What do you think is the most important social media mistake to avoid?  Let us know by posting in the comment section below.