‘Growth hacking’ is a popular buzz word in the internet marketing world at the moment and for obvious reasons. The idea behind growth hacking is to ‘hack’ or ‘game’ the usual growth trajectory of any new blog and thereby get to the point where you’re bringing in thousands of hits a day long before you normally would. Growing a blog is a matter of following a set system and as with any system, there are ways to ‘game’ the process and shortcuts to be found.
A great example of this is ‘influencer marketing’. This is one of the most powerful tools available to any blogger which can help you to instantly communicate with a gigantic audience instead of feeling like you’re talking to an empty space for months…
What is Influencer Marketing?
So how does influencer marketing work?
The simple idea here is that you overcome the limitation of not having a huge audience by using someone else’s huge audience.
One simple way to do this is through a ‘solo ad’. Here, you pay someone to promote you to their mailing list, which could mean reaching thousands of followers. As revealed in this case-study.
There are always pros and cons with every strategy so keep in mind that you get what you pay for. Reaching a worthwhile audience may cost more than you have to spare, if not done right.
As another option, you might do well to focus on other ways to work with influencers that are "free" – for instance getting them to retweet your messages on Twitter or to publish your post on their blog; this is called guest blogging.
How to ‘Hack’ Influencer Marketing
And guess what? Influencer marketing can be hacked too! In other words, there are ways you can reach the big influencers faster if you know how to go about it…
One example of this, is to combine influencer marketing with real world networking. In other words, if you can speak to an influencer in the real world, they’ll be far more likely to give you a shoutout. If you take a photo with them, you could even upload it to Instagram and tag you both in it!
Another tip is to aim at the right level of influencer. Don’t go straight for Oprah or Richard Branson – start small and then work your way up. The ideal influencer to work with is someone who is at a similar level to you but just slightly ahead. That way, you’ll still have something to offer them in return.
So, take a look at the leaders in your industry and begin communicating with them and sharing their content. Find out where they are speaking or hosting an event and register to attend. Get in the room with them virtually or in person. Be strategic and build!
Have some influencer marketing tips of your own? Have you picked up this case study that reveals how you can make $243.17 per day with only 15 minutes of simple work? Let us know, we'd love to hear from you.
Most social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick in-the-know tips you should consider when rolling out your next social media campaign.
1. Reserve your username across all platforms
Reserve all your usernames across all the social media platforms even if you don’t need them now. As your presence grows, doing this keeps away the imposters, and trust me; you are going to need those usernames to be the same some day.
2. Decide which social media platform(s) best suits your needs.
Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.
3. Optimize your social media platforms
Once you’ve decided on the platforms you intent to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive bios for your profiles, and where applicable, include a link to your website.
4. Connect your social media accounts to your website
Having all your active accounts connected to your website helps to keep the conversation going. Also, linking your website to your social accounts gives visitors on your website easy access to link through to any of the listed accounts.
5. Find and follow leaders in your niche.
Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags
Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to listen and join relevant conversations.
7. Stay social
Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interact. Follow other users, send friend requests, comment on interesting content, like other people’s stuff, update your status regularly, share interesting updates, and so on.
8. Follow the site rules
Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restrictions on friend-requesting people you don’t know, Instagram has restrictions on the number of DMs you can send per day and so on. You need to be aware of the site rules and follow them.
9. Track mentions
This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk or to maximize raving reviews.
10. Post often to keep your account (s) relevant
The number of times to post per day will depend on the network, the number of followers and how interactive your audience is. Posting relevant content daily, or multiple times per day will keep your account active. The idea is to become a valued resource for your audience.
You can build a website but unless you know how to bring traffic to that site, you will fail. In fact, it’s the number one reason why those that are website beginners fail. You don’t need tricks to get the traffic; you just need proven techniques that will ensure you not only get tons of traffic, but that you get traffic that’s targeted. After all, it doesn’t help you if you have thousands of visitors a day that are looking to buy hammers and you are selling dresses.
So, here are 3 Ways to Build Up a Website of Targeted Traffic:
#1 Create Content That’s Valuable
If you place content on your website that is interesting, engaging, and worthy of the time it takes for your visitor to read it, you’ll get traffic. You need to provide value and when you do this in a manner that is genuine, that traffic will flow, and you will get what your site needs to be a success.
The content you place on your site should be relevant to the products or services you are offering. Think about what it is you want to share with people and what type of an effect do you want to have on them. Your goal might be to change the way people think about a particular product or it might be to get them to take action about a particular service. When you take the time to focus on providing real value you’ll be rewarded with relevant traffic that grows and builds.
#2 Make Sure Your Content is Original
You do not want to borrow content from other sites, even with their permission, because that’s just the same information going around and around. There’s nothing there to entice surfers to visit your site as they likely already saw that same content.
You also don’t want content that’s been “spun,” which means it's been taken from somewhere on the web, ran through some software, and produced what appears to be new content because of a few changes, but really is still the same old information going around and around again.
What you want is fresh, new content that’s written from scratch by a quality writer. If that person isn’t you, then hire a writer. You can do this for a very affordable price. You want to make sure that even if you are presenting the same basic information that you do it in a manner that leaves your visitor feeling like they learned something new.
#3 Create Content That’s Timeless
What this means is the content you write today should be relevant a month from now, a year from now, even a number of years from now. When you do this, you create the greatest value for your website and you also reduce the amount of work your site needs because the content doesn’t have to be constantly replaced because it has become old.
These three main points will help you get your website on track right from the beginning.
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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