While reading a post from our Facebook page, an image caught my attention that reminded me that the holiday season is here! Are you – and your business – prepared for the biggest sales period of the year?
Over the years, we have made a big splash about the holidays here at MACsWomen and this year is no exception! We are looking forward to celebrating in style this December at our holiday party!
To maximize the holiday season online, whether you are selling a tangible product or a service, we've got you covered. Get ready with these simple tips to help you drive more sales.
1. Drive Holiday Business with Coupons
Give your audience a reason to come to your website by offering a coupon. You'll entice more visitors which means more potential conversations.
AgoraPulse provides resources that business women need to create coupons with ease for your special holiday offers. Sign up for an account to get started. You just need to know what type of discount you want to offer, such as free shipping, a percent off the total sale or fixed amount.
2. Promote Your Holiday Offer on Social Media
Use social media sites like Facebook, Twitter, Pinterest and Instagram to create a buzz about your special holiday offer and draw in new shoppers. Combine social media campaigns with a coupon code and you have the start of a powerful campaign.
The saying that a picture is worth a thousand words holds true. Uses striking imagery and engaging descriptions to create a powerful social media following. With strong campaigns on Facebook and Pinterest, your company can be positioned as the choice for web visitors this holiday shopping season!
3. Expand Your Product Line
The holiday season is an ideal time to expand your product line and help lure back past customers. Whether you are adding something new or something with a holiday theme, now is the time to get started.
If your site does not currently have a e-commerce store, now is the time to add one. There are tons of sites to help you add this feature to your website.
Rock your marketing with the branded products and services that will make your business memorable to your audience this holiday season!
What strategies have you seen work for your business during the holiday season? Share your tips with us in the comments!
Blogging is more than just an interesting hobby these days. For businesswomen, starting your own blog can be easy and fun, as well as a great way to drive your brand message and bring in more revenue. Read this article for tips on creating a popular blog.
To build momentum and keep your audience coming back ensure that you are posting often. At the minimum, you should aim to post at least once per day during the weekdays. Of course, posting more is always welcome. This shows your visitors that you are a very active blogger, which will make them more prone to keep visiting your blog.
Strive to maintain a presence on your blog and be there when your readers have questions. Get in the habit of following up on comments as promptly as your audience shares feedback on your posts. Making a connection with readers is important.
Most articles run approximately 600-700 words per entry, and yet, some business bloggers write 2000-3000 words per entry. Try testing what works for your own writing style and needs.
Don't forget to add social media sharing links on your blog. This will make it easier for people to share your blog on their profiles for free. Doing this can increase your traffic by quite a bit. It will keep increasing if the content is good because people like sharing great news! They are more likely to tell their friends and followers, which could put you on multiple pages at once.
An important part of having a blog is to voice your own opinions. Staying abreast of your industry news will enhance your skills and habits. Find subjects that you are truly interested in and are knowledgeable about and then put yourself out there. Share from your perspective. People like to hear the opinions of others. Opinions usually get a reaction and reactions garner readers and comments.
Use different images in your posts. A picture is attention grabbing and can also help convey your meaning without using words. This is very true when it's applied to blogging. Image are capable of conveying much more than mere words. The effective use of images will improve the look of your blog and attract readers. Try using tools like Canva to make branded images for your blog, for free.
Consider occasionally inviting guests to post content on your site. If nothing else, it will help you improve relationships with these individuals. Don't ever underestimate the power of networking, even for your business blog.
The content of your blog should consist of high quality work. Before you post it, proofread your blog entry, to ensure that it is free from grammatical and typographical errors. You may also wish to have someone else read it, as a secondary proofreader to ensure that the content is interesting to read.
Sticking with a subject you are very interested in, or passionate about, is optimal when starting a blog for your business. Always vary the content and be consistent with posts to retain visitors. Include contact information to be more accessible, as well. Remember the tips in this article and get started with blogging for your business!
Do you already have a business blog? Share your link with us below in the comments section! We'd love to connect with you!
YouTube is today’s most popular video application. Professional women who have been doing social media marketing can attest to this. Yet, the challenge is for female entrepreneurs to make use of videos as a way to promote their online business and boost their online presence. Those who are up to this challenge, however, need to understand that quality videos do not necessarily mean a successful video marketing. Knowing how video marketing works will help you maximize YouTube’s marketing features. The following tips can help you reach your target market using YouTube.
Starting Point. Any small business owner can start with YouTube Promoted Video Ads. And while this feature is somehow similar to that of Google search ads, it offers female entrepreneurs a way of engaging customers by leading them with a video and potentially gaining viewers and channel subscribers.
Video Links. As with other lead-magnets and opt-in offers, business women, you can add a link to a video that directs interested viewers to your freebies and other promotions on your website.
Attention Seeker. Quality videos will maximize your presence in social media marketing so create videos that is of interest to your target audience. A well-edited topic can spice up the interest of online viewers as well. Your video titles and descriptions are equally important since YouTube uses such phrases to match online searches.
Popular Videos. Once you have uploaded your videos, monitor viewers response and promote those videos which have draw the most online attention. Also, since Promoted Videos ads follow the same format as Google ads, it is necessary to thumbnail your videos with related phrases. The type of video should be reflected in the ad.
Keyword Tool. A helpful tip is to bear in mind that in YouTube, video searching differs from traditional search engine queries. So be sure to include broad, specific and even the opposite keywords of your videos. To help you and other startups, YouTube offers a keyword suggestion tools that disclose relevant keywords based on video description, target audience, video ID and web address. The tool allows female entrepreneurs to acquire keywords that are often used by viewers.
Overlays. Small business owners need not to forget about adding an overlay ad on their videos. These are advertisement bars that show up as the video streams and allow users to be directed from YouTube to your website or offer.
To further fine tune your YouTube marketing skills, female entrepreneurs, specially startups might want to spend a few minutes a day to familiarize yourself with the different aspects of YouTube’s promoted video ads. It is best to test uploading a few videos and seeing how you get along with the features. Take time to note what successful video marketers are doing as this will give you more insights as you plan out your video promotion strategies. Lastly, YouTube is incorporated in several blog hosting sites so start conceptualizing your videos and make use of it to perk up or make your marketing more interesting.
This is a very important message to female entrepreneurs: there is nothing that you cannot do if you want to be successful. Indeed, gone are the days when women had to battle it out in order to be recognized or make a difference in a world that used to be considered by men as their territory. Thanks to technology, women entrepreneurs can have both a satisfying work life and take care of the family at the same time.
There are thousands of professional women who now run small businesses from home, either online, or from a small space that they set up as their work station. All it takes is vision, passion, patience and a creative use of business tools. One of the many business tools that is worth looking into is Yelp.
Yelp is a social networking site for small business owners. Its aim is to create a connection between business owners and customers through the use of reviews. It has been around for many years and allows entrepreneurs and customers to talk and interact about their products and services. Big and small business owners, men and women are members of this site; and being a customer, you have the chance to read the reviews of fellow customers about a product or service that you want to purchase. The main idea is either you will be convinced and purchase the item yourself, or be warned against buying it.
This site is a very helpful tool especially for female entrepreneurs. There is a drastic increase in women entrepreneurs nowadays and you can see how fast they are increasing in Yelp.
If you are wondering how yelp can help you in your business, here are some of the ways how:
As with all marketing efforts, make a plan for how much time you will spend connecting and engaging on Yelp. Let us know what successes you achieve or if you have further questions. Feel free to leave us a review at http://macswomen.yelp.com
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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