So, maybe you have heard that content is King or Queen if you are so inclined. Which means that if you have a website, you should be serving up great content for your website visitors and potential clients to consume.
Content in the new digital marketing age is a best practice for raising awareness about your business, your products and your services. I like to refer to building content as the courting period, if you will, where you are sharing who you are, what you have to offer and allowing your potential clients to get to know you better.
If you have a website, I highly recommend that you include a blog. Yes, I understand that we are busy building our business empires and want to get to the Holy Grail of business which includes more clients and more profits, but we must create, and follow the proven process for getting there.
Before you build your content you should define who your target audience is and the problem that you are going to solve for them. These challenges can be multiple challenges and built upon; however, you need to have a foundation of who you are writing for and what you are going to be writing about.
Here at Motivators and Creators Women’s Group, we focus on helping busy business women harness the power of social media to connect, attract and increase profits in the business. Don’t hesitate to schedule a chat with us, we’d love to help you grow your brand with our effective social media marketing strategies. Click Here!
Now, let’s take a look at content that you can create for your blog!
There are different types of content that you can share with your audience to position yourself as an expert and keep your business top of mind with your ideal clients so that when they are ready to buy, they will automatically think of you and your services.
12 TYPES OF CONTENT THAT WILL DRIVE TRAFFIC:
1. Infographics: An infographic is the presentation of information or data in a visual way. Its
name sums it up — info + graphic.
2. Meme: You’ve seen memes. They’re easy to make. They’re viral. They’re usually hilarious.
3. Videos: "As business owners we should seize opportunities to showcase our brands.
Entrepreneurship is a Lifestyle."
4. Guides: A guide is a detailed and fairly long piece of content. Think of it as an epic blog post.
Check out this example: The Complete Guide to Setting Up and Running a WordPress Site
5. Book reviews: A book review is a simple discussion of a book, including your feedback.
6. Opinion post (a.k.a. “Soapbox post”): This style of post is significantly different from your
typical blog post, mostly due to its tone. We don’t recommend that you posts these daily, but
hey – they drive traffic!
7. Product reviews: Like the book review, a product review can help establish authority and
leadership in your industry. This type of post is often shared on monetized blogs like
mommy blogs and fashion type blogs.
8. How-to-Post: The how-to post is one of the most popular types of content. People love to
have step-by-step guidance as to how to do something. We share lots of these types of posts
on our blog with both images and text lists.
How to Optimize your LinkedIn Profile in 7 Easy Steps
How to Get Started on Google+ in 7 Steps
Use Hootsuite to help your social media marketing
The Vision Board Image Below is also a How-to post in image format.
9. Lists: Lists have endless appeal. They are very popular and are used by popular industry
magazines like Forbes. Forbes list of The World's 100 Most Powerful Women
10. Link pages: A link page is simply a post that provides links to great resources around the
web. The great thing about link posts is that they spread link love to other sites, provide your
own site with authoritative SEO signals, and assert your thought leadership within your field.
We show love to these Top Entrepreneurs in this post: Top 8 Blogs Online Entrepreneurs
11. Ebook: An ebook is long content packaged in a different format, usually offered as a PDF.
You can offer an ebook as an instant downloadable product. This is a great lead magnet
exchange offers for your website visitors for signing up for your mailing list.
12. Interview: Successful entrepreneurs are lifetime learners. Whether you are sharing an
interview from an industry leader who is well known or those of your peers, you can harvest a
lot of respect from others in your field; not to mention a huge amount of traffic! Interviews
are unique and each person interviewed gives a fresh perspective which your audience will
welcome and appreciate.
As you notice from our list, there are tons of types of contents that you can share on your blog. Webinars, podcasts and others for a couple more examples. A best practice is to offer up a nice mix of content that satisfies the visual, auditory, kinesthetic visitors to your site. Keep in mind when sharing content that you are the expert in your field, therefore; you should share content that provides value and educates your audience.
Now that you have learned about the types of content to share with your audience. Let’s talk about marketing your content and raising awareness for your business.
Social media is an excellent way to share your expertise, products and services through the targeted content you create with you ideal market. The top social media platforms are filled with millions of daily users, which would indicate that your target audience is there. I recommend that you choose a platform or two to start and measure your ROI monthly and add more as you create a solid, trusted presence. If you need support with your social media marketing services, please contact us. We would love to help your business grow.
Let us know if you found this article informative. Share your thoughts below or share on social media to help us spread the word about how our organization is supporting busy, motivated women entrepreneurs! Until next time, Create Success!
Social media is no doubt the new-way of marketing your business and staying connected with family and friends across the world. It is not a big deal to just have a website these days; most business owners do. The new exciting wave in marketing and reaching your ideal client is in having a presence on the top social media platforms and connecting with your ideal customers there. Maximizing the visibility of your brand.
Twitter is great for news and real-time buzz. But Instagram is now bigger, and according to new data, it’s the definitive place to be for brands who want to engage with their communities.
In the latest social media news according to a New York Times article, Instagram announced that it now has 300 million monthly active users, up 50 percent in just nine months.
That makes the service, a photo- and video-sharing app owned by Facebook, more popular than Twitter, which had 284 million monthly active users as of the third quarter. More than 70 percent of Instagram’s users are outside the United States, the company said.
Instagram’s rapid growth, while impressive, is hardly surprising. Visual posts, and especially video, have become the hottest growth area in social networking. With this exciting news of Instagram currently being more popular than Twitter, (You can follow along here and double-tap with us!) is your business there? It makes sense that you give your business a presence on this fast growing global social media platform. Remember, people are visual and visual content gets more engagement than text status updates. You've heard the saying “a picture is worth a thousand words”.
The number one social media platform, Facebook, has been changing its news feed over the past year to better showcase video content, and Twitter is focusing more on building up its Vine short-video service. Advertisers are also demanding more video options, and online services are hustling to meet that demand.
Instagram users are highly engaged with the service, with users interacting with posts at 18 times the rate they do with Facebook posts, according to a report issued last month by the research firm L2.
If you would like support with setting up your Instagram page or maintaining your social media marketing, let’s chat. We would love to help you grow your brand visibility and increase profits! Schedule your free discovery session here: Business Marketing and Support Strategy Session.
What is your dearest wish and what holds you back from achieving that wish? - Oettingen
In business we have many triggers that keep us motivated. For some of us they are things like $$$ (money), accomplishment, recognition, community service, our families, financial challenges and the list goes on....
As a motivator and creator of the MACsWomen's Group, I enjoy reading articles and books about business, self-development and how to maintain a positive mindset, which are crucial topics in the success of your business.
Which leads me to share with you a new book I discovered by Gabriele Oettingen:
Rethinking Positive Thinking: Inside the New Science of Motivation
Gabriele talks about a four-step plan she's come up with from her years of research.
Wish: First, define your goal. "Think about a wish that is dear to you," Oettingen said. "What is it you really want? This could be a big, New Year's–resolution-type ambition, like running a marathon or losing a certain amount of weight, but it doesn't have to be. "I do it every morning for the next day," Oettingen said on the podcast. Your wish doesn't have to be huge; it just has to be real, something you truly want.
Outcome: Here's where a little bit of positive thinking sneaks back in. Keeping your goal in mind, ask yourself: If this wish of mine is fulfilled, what is the best possible outcome? "Very often, it is a feeling," Oettingen said. "You define that outcome, and you imagine that outcome. And once you've imagined the outcome, really immerse yourself in these daydreams."
Obstacles: The previous step tends to be where people naturally stop — daydreaming feels pretty nice, after all — but Oettingen isn't done yet. After you've let yourself fantasize for a little while about what it will feel like when your goal is accomplished, bring your mind back down to reality. "Then you say, What is it in me that holds me back from experiencing that wish, that outcome? " Oettingen said. "Very often it's an emotion, it's those same old habits. ... And you imagine that obstacle."
Plan: "Once you've imagined that obstacle," Oettingen said, "you'll understand what you need to do to overcome it." Come up with an if/then plan — if this obstacle pops up, then you'll do X to get around it and keep going after your goal.
Oettingen's research has shown that this method has helped people eat more fruits and vegetables; it's also helped students achieve better grades in school, and it has even helped people act less insecure in their romantic relationships. Added but important couple of bonuses: (1) It's just kinda fun to say. WOOP! and (2) If this method has helped people of all ages in other areas, it could help you in your business too! WOOP!