Keeping your customers satisfied is very crucial in the growth and success of your business. And in this social media age, customer satisfaction is more important than ever. Unhappy customers can significantly affect your business if they take their opinion on social media where they can potentially influence hundreds, even thousands, of people.
Following are some tips on how to engage your customers and keep them satisfied:
Focus on value. Don’t settle for a mediocre customer experience when you can provide excellent support. You should always make your customers feel that they are getting the best value for their money. Offer the best combination of products, customer support, and price.
Keep improving your customer support. A lot of people don’t want to do repeat business with a company because of poor customer support they've experienced. Don’t be this kind of company. Make sure that you are doing a regular evaluation of your customer support to find out where you are currently at and to identify areas that you can improve on.
Motivate your employees. If you want to keep your customers happy and satisfied, you have to make sure that you have a team of happy, satisfied employees working with you. Foster a spirit of teamwork and make sure that every team member is motivated to achieve the organization's overall business goals.
Don’t be afraid to ask for feedback. Encouraging customer feedback is a good business practice. You have to know what you’re doing right or wrong so that you can identify areas that you need to improve on.
Make it easier for customers to voice out their concerns or opinions by setting up a support forum or by providing email support.
You also have to monitor your social mentions – which you can do by using any of these social media listening tools – because some customers voice out their grievances through social media. You need to know whether something bad or negative is being said about your business so that you can proactively address the issue.
Do your best to win back disgruntled or dissatisfied customers. Never burn bridges. Always find ways to win back a lost customer and rebuild broken relationships. Customers who left a company after one bad experience are still willing to do business again with the said company if they see a genuine effort to win them back.
Over to you..
Do you agree that customer satisfaction is a major role player in growing a successful business? What are the things your company is doing to make sure that your customers are happy and satisfied? If you have any tips or opinions that you want to share with us, please do so by commenting below.