Note: This is the second installment of our 3-article series on how to leverage social media to grow your business. You can find the first article here.
The beauty of social media platforms like Facebook and Twitter is that they let you get in front of your audience in an instant. And using a scheduling tool to schedule some of your updates ahead of time will ease up the pressure of going online several times a day just to tweet or post something.
Whether you pick Buffer or Hootsuite to schedule and automate your posts, you will need to have an effective posting schedule. Your main goal here is for your updates to be sent out at times when your followers or friends are most likely using social media – but how do you determine which times are these?
You need to get to know your customers really well. Say, if you’re in the food business, you may want to ask yourself these questions:
When do you need to post about your promos and discounts? If you have a special group discount on Fridays, announce it the day before so that customers can plan ahead with their friends or co-workers for a group lunch or group dinner.
It is important that you spend some time analyzing your ideal customers’ behavior prior to setting a posting schedule on your social media platforms. But considering the behavior of your ideal customer alone is not enough. You should also collect data and use insight tools like Tweriod to help you.
Over to you..
How about you? Do you update your social media accounts several times daily? Do you do it manually? If not, which tools do you use and how did you come up with your scheduling strategy?
If you want to share any social media tools that have helped you manage your social media better, please don’t hesitate to comment below. We’d love to have your input.
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