Creating a Popular Blog

Blogging is more than just an interesting hobby these days.  For businesswomen, starting your own blog can be easy and fun, as well as a great way to drive your brand message and bring in more revenue. Read this article for tips on creating a popular blog.

To build momentum and keep your audience coming back ensure that you are posting often. At the minimum, you should aim to post at least once per day during the weekdays. Of course, posting more is always welcome. This shows your visitors that you are a very active blogger, which will make them more prone to keep visiting your blog.

Strive to maintain a presence on your blog and be there when your readers have questions. Get in the habit of following up on comments as promptly as your audience shares feedback on your posts. Making a connection with readers is important. 

Most articles run approximately 600-700 words per entry, and yet, some business bloggers write 2000-3000 words per entry. Try testing what works for your own writing style and needs.

Don't forget to add social media sharing links on your blog. This will make it easier for people to share your blog on their profiles for free. Doing this can increase your traffic by quite a bit. It will keep increasing if the content is good because people like sharing great news! They are more likely to tell their friends and followers, which could put you on multiple pages at once.

An important part of having a blog is to voice your own opinions.  Staying abreast of your industry news will enhance your skills and habits. Find subjects that you are truly interested in and are knowledgeable about and then put yourself out there. Share from your perspective. People like to hear the opinions of others. Opinions usually get a reaction and reactions garner readers and comments.

Use different images in your posts. A picture is attention grabbing and can also help convey your meaning without using words. This is very true when it's applied to blogging. Image are capable of conveying much more than mere words. The effective use of images will improve the look of your blog and attract readers. Try using tools like Canva to make branded images for your blog, for free. 

Consider occasionally inviting guests to post content on your site. If nothing else, it will help you improve relationships with these individuals. Don't ever underestimate the power of networking, even for your business blog. 

The content of your blog should consist of high quality work. Before you post it, proofread your blog entry, to ensure that it is free from grammatical and typographical errors. You may also wish to have someone else read it, as a secondary proofreader to ensure that the content is interesting to read.

Sticking with a subject you are very interested in, or passionate about, is optimal when starting a blog for your business.  Always vary the content and be consistent with posts to retain visitors. Include contact information to be more accessible, as well. Remember the tips in this article and get started with blogging for your business! 

Do you already have a business blog? Share your link with us below in the comments section! We'd love to connect with you!