So, maybe you have heard that content is King or Queen if you are so inclined. Which means that if you have a website, you should be serving up great content for your website visitors and potential clients to consume.
Content in the new digital marketing age is a best practice for raising awareness about your business, your products and your services. I like to refer to building content as the courting period, if you will, where you are sharing who you are, what you have to offer and allowing your potential clients to get to know you better.
If you have a website, I highly recommend that you include a blog. Yes, I understand that we are busy building our business empires and want to get to the Holy Grail of business which includes more clients and more profits, but we must create, and follow the proven process for getting there.
Before you build your content you should define who your target audience is and the problem that you are going to solve for them. These challenges can be multiple challenges and built upon; however, you need to have a foundation of who you are writing for and what you are going to be writing about.
Here at Motivators and Creators Women’s Group, we focus on helping busy business women harness the power of social media to connect, attract and increase profits in the business. Don’t hesitate to schedule a chat with us, we’d love to help you grow your brand with our effective social media marketing strategies. Click Here!
Now, let’s take a look at content that you can create for your blog!
There are different types of content that you can share with your audience to position yourself as an expert and keep your business top of mind with your ideal clients so that when they are ready to buy, they will automatically think of you and your services.
12 TYPES OF CONTENT THAT WILL DRIVE TRAFFIC:
1. Infographics: An infographic is the presentation of information or data in a visual way. Its
name sums it up — info + graphic.
2. Meme: You’ve seen memes. They’re easy to make. They’re viral. They’re usually hilarious.
3. Videos: "As business owners we should seize opportunities to showcase our brands.
Entrepreneurship is a Lifestyle."
4. Guides: A guide is a detailed and fairly long piece of content. Think of it as an epic blog post.
Check out this example: The Complete Guide to Setting Up and Running a WordPress Site
5. Book reviews: A book review is a simple discussion of a book, including your feedback.
6. Opinion post (a.k.a. “Soapbox post”): This style of post is significantly different from your
typical blog post, mostly due to its tone. We don’t recommend that you posts these daily, but
hey – they drive traffic!
7. Product reviews: Like the book review, a product review can help establish authority and
leadership in your industry. This type of post is often shared on monetized blogs like
mommy blogs and fashion type blogs.
8. How-to-Post: The how-to post is one of the most popular types of content. People love to
have step-by-step guidance as to how to do something. We share lots of these types of posts
on our blog with both images and text lists.
How to Optimize your LinkedIn Profile in 7 Easy Steps
How to Get Started on Google+ in 7 Steps
Use Hootsuite to help your social media marketing
The Vision Board Image Below is also a How-to post in image format.
9. Lists: Lists have endless appeal. They are very popular and are used by popular industry
magazines like Forbes. Forbes list of The World's 100 Most Powerful Women
10. Link pages: A link page is simply a post that provides links to great resources around the
web. The great thing about link posts is that they spread link love to other sites, provide your
own site with authoritative SEO signals, and assert your thought leadership within your field.
We show love to these Top Entrepreneurs in this post: Top 8 Blogs Online Entrepreneurs
11. Ebook: An ebook is long content packaged in a different format, usually offered as a PDF.
You can offer an ebook as an instant downloadable product. This is a great lead magnet
exchange offers for your website visitors for signing up for your mailing list.
12. Interview: Successful entrepreneurs are lifetime learners. Whether you are sharing an
interview from an industry leader who is well known or those of your peers, you can harvest a
lot of respect from others in your field; not to mention a huge amount of traffic! Interviews
are unique and each person interviewed gives a fresh perspective which your audience will
welcome and appreciate.
As you notice from our list, there are tons of types of contents that you can share on your blog. Webinars, podcasts and others for a couple more examples. A best practice is to offer up a nice mix of content that satisfies the visual, auditory, kinesthetic visitors to your site. Keep in mind when sharing content that you are the expert in your field, therefore; you should share content that provides value and educates your audience.
Now that you have learned about the types of content to share with your audience. Let’s talk about marketing your content and raising awareness for your business.
Social media is an excellent way to share your expertise, products and services through the targeted content you create with you ideal market. The top social media platforms are filled with millions of daily users, which would indicate that your target audience is there. I recommend that you choose a platform or two to start and measure your ROI monthly and add more as you create a solid, trusted presence. If you need support with your social media marketing services, please contact us. We would love to help your business grow.
Let us know if you found this article informative. Share your thoughts below or share on social media to help us spread the word about how our organization is supporting busy, motivated women entrepreneurs! Until next time, Create Success!