Your small businesses are similar to people. Its personality determines inherent strength and weaknesses, values, the work environment, behavior under stress, target customers, and more importantly how it sells and markets. In business, women often tend to lose sight of their brand personality and begin to develop inconsistency in their branding. Thinking critically about what your brand is and how you want to communicate with your target customer determines what you say and how you say it. Are you creative, funny, formal, laid-back?
Your business' personality is crucial to building success and without one that is clearly defined it will be difficult to serve your customers well. By answering the questions below, you begin to develop a picture of your small business and can attribute a personality that will be ensuring its continued success and survival.
Describe your business in one sentence?
Your business in two words?
Your business in one word?
Is there a story that is unique to your company?
If you company/brand was a person who would it be?
Who is your target customer?
What does he or she look like, how old are they, what do they value most, where do they spend their time, what do they do, what services do they need? Be as specific as possible.
What are your strengths and weaknesses?
What are you passionate about?
How do you like to communicate with others?