Facebook Business Page Advantages

There is no discounting that Facebook is perhaps the most popular social networking site in the world. The numbers of active users are more than 900 million people worldwide with over 165 million logging on from the U.S. as of the second quarter of 2012, according to checkfacebook.com.  The statistics vary however and will increase in numbers as the months go by.  This phenomenal success of Facebook or FB as many commonly calls it, has become a platform for many businesses big and small.  Start-ups and established entrepreneurs alike use FB to reach their market and potential clientele.  

There is a Facebook page for your personal use and there is also a page for business.      We highly recommend that you set up a business page for business and keep your message consistent and your personal page for just that, personal stuff. Whether you create a personal or a business account, Facebook is FREE to set up. The fees come in when you hire or subscribe to an online company for the personalization of your Facebook business fan page or when you create custom tabs using paid tools and FB ads, which we will discuss separately in another blog article.  Going back though, incurring fees depend on whether you hire an expert for the customization of your page or you resort to the DIY or do-it-yourself approach, which will cost you nothing.  

Having a business fan page will actually benefit your business in these ways:  

1. Giving You Access to Facebook Insights.  This feature is only available for business FB fan pages that let you know important information about your site visitors.  Inside Insights, you will basically know how many LIKES your page have in an day or the cumulative likes from the time you set your page up until the current time you view the Insight.  As the page admin, you will have free access to view Facebook Insights and get pertinent data to help you strategize further. 
   
2. Setting up Facebook Offers is another way to promote your FB business page, products and services.     
3. Running a Facebook contest with custom tabs can help you engage your FB fans and visitors. 
4. A Personal Facebook Page limits you to 5,000 friends only, while a business page is unlimited and can reach into the millions for some large brands. 
5. Set up Facebook Advertisement, there is a fee for Facebook ads, but any marketing efforts will cost you one way or the other.  Besides, Facebook ads costs are far lesser as compared to other advertising platforms. 
6. FB Business Fan Page looks professional and credible as compared to having a personal page.  
7. FB Business Page respects the privacy of your clientele as compared to setting up a personal profile for your business.  As a business, you don’t need to know every details of what they do, what they post and what they think.  Matrix or data gathered by Facebook Insights will give you an overview of the Like pattern or FB behavior-use pattern of your fans or target market.  
8. By creating a Business Fan Page, you can assign who you want to add as site admin to help you keep your FB page exciting and interesting.
9. Take advantage of the Facebook Posts Scheduling
10. Capability to use third-party business tools
11. Let’s you customize your business fan page by adding tool relevant for your business 

There are numerous ways that you can take advantage of setting up a Facebook Business Page rather than using a personal profile.   Think about what  you want your Facebook page to achieve and how you want to use it for your business.  But bottomline is, with Facebook, you can get in touch with your friends and target audience in real-time anytime. If you are a woman business owner, like our fan page here and lets stay connected!