The reason I created this marketing support group for women business owners is mainly because of the huge changes that are being made on giant social media sites like Facebook that could impact all of us as marketers getting our content seen.
HUGE FACEBOOK NEWS! This could be the end of the newsfeed as we know it…🤯🤯🤯⠀
A few hours ago Zuckerberg announced MAJOR changes to the Facebook News Feed in a bid to see its users spending less time passively scrolling through updates on the newsfeed, reading articles and watching videos, but not interacting with others.
Mark says, “The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you'll see LESS public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.” ⠀
Changes to the ordering algorithm behind Facebook's News Feed is one of the most significant updates Facebook has made in years.⠀
💥Here’s a few key takeaways 💥⠀
✔Focusing on Facebook ads will now be more important than ever for brands and businesses wanting to reach and impact their audience. ⠀
✔Organic content strategies for pages WILL need to change. Focus on storytelling, people and encourage meaningful interactions.⠀
✔Facebook will begin demoting 'engagement bait' posts in the News Feed (e.g posts that ask users to like, share, follow, comment on a post).⠀
These changes will rollout out as early as next week. If you don’t have your paid advertising strategy in place for 2018, now might be a good time to start.
To support our fellow female entrepreneurs without huge ad budgets stay in the game, join our support group here: Join Our Group!
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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