Boring blogs, irritating posts, and over decorated websites are often the results of social media marketing mistakes that are left unattended by many women entrepreneurs. The following tips will help you avoid simple mistakes when running your social media campaign for your business online.
Being Generic. Even professional women can fall into this social media marketing trap. Meaning, you use the same style for every content you post – same sketch, same call-to-action; and display the same, familiar stock pictures as everyone else. Also, your online business marketing uses ordinary branding strategies with no originality at all.
Knowing the latest trends, tools and updates about social media marketing is an effective guide for creating freshness.
Hard Selling. A majority of small business owners, as well as women’s organization running an online business make the mistake of selling rather than promoting and building a loyal following for their brand first. It’s been said over and over again that hard selling might do your business harm by turning people off. Rather, build up your business and brand reputation; increase online positioning. Promoting your brand increases the importance of your products and services.
The Copy Cat. The problem with becoming too inspired about somebody else’s site or blog is that you will end up with one of the social media marketing’s worst mistakes – becoming a copycat. If this happens, you need to go back to square one and reassess your online business marketing approach.
Rushing Everything. Some online marketers can create good content when being rushed. However, and most often, rushing everything is always disastrous. Readers and customers will likely know if something is being crafted out of passion or out of time.
Too Slow to Handle. Posting once per month, updating quarterly and not responding to comments all risk putting your online business a few steps closer to becoming irrelevant. Being slow to respond means your online business is losing prospects by the seconds. With social media marketing, the more you do it, the more you gain. Female entrepreneurs who are too busy to effectively manage their social media marketing are advised to assign or hire someone who will do the job.
Finally, these common mistakes are products of the lack of understanding of how social media really works and how it helps businesses succeed. Yet, there are a lot of women’s organization and websites like the MacsWomen’s group sharing content for the benefit of start ups and small business owners to grow in this area.
How you construct a successful social media campaign is your choice but the time to start is now. If you need support with your social media management, please contact us for more information on our packages and affordable rates.
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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