Social Media Marketing and Management | Grow Your Business Online

  • ABOUT
    • MACSWOMEN | Vision Mission Values
    • LETTER FROM OUR FOUNDER
    • TERMS
    • PRIVACY POLICY
  • SERVICES
  • SHOP
  • BLOG
  • Schedule a call
  • ABOUT
    • MACSWOMEN | Vision Mission Values
    • LETTER FROM OUR FOUNDER
    • TERMS
    • PRIVACY POLICY
  • SERVICES
  • SHOP
  • BLOG
  • Schedule a call

Getting Started with YouTube’s Video Marketing

11/2/2015

0 Comments

 
Getting Started with YouTube’s Video Marketing
​YouTube is today’s most popular video application. Professional women who have been doing social media marketing can attest to this. Yet, the challenge is for female entrepreneurs to make use of videos as a way to promote their online business and boost their online presence.  Those who are up to this challenge, however, need to understand that quality videos do not necessarily mean a successful video marketing.  Knowing how video marketing works will help you maximize YouTube’s marketing features.  The following tips can help you reach your target market using YouTube.
 
Starting Point. Any small business owner can start with YouTube Promoted Video Ads.  And while this feature is somehow similar to that of Google search ads, it offers female entrepreneurs a way of engaging customers by leading them with a video and potentially gaining viewers and channel subscribers.
 
Video Links.  As with other lead-magnets and opt-in offers, business women, you can add a link to a video that directs interested viewers to your freebies and other promotions on your website.  
 
Attention Seeker. Quality videos will maximize your presence in social media marketing so create videos that is of interest to your target audience. A well-edited topic can spice up the interest of online viewers as well.  Your video titles and descriptions are equally important since YouTube uses such phrases to match online searches. 
 
Popular Videos. Once you have uploaded your videos, monitor viewers response and promote those videos which have draw the most online attention.  Also, since Promoted Videos ads follow the same format as Google ads, it is necessary to thumbnail your videos with related phrases. The type of video should be reflected in the ad.
 
Keyword Tool. A helpful tip is to bear in mind that in YouTube, video searching differs from traditional search engine queries. So be sure to include broad, specific and even the opposite keywords of your videos. To help you and other startups, YouTube offers a keyword suggestion tools that disclose relevant keywords based on video description, target audience, video ID and web address.  The tool allows female entrepreneurs to acquire keywords that are often used by viewers.
 
Overlays. Small business owners need not to forget about adding an overlay ad on their videos. These are advertisement bars that show up as the video streams and allow users to be directed from YouTube to your website or offer.
 
To further fine tune your YouTube marketing skills, female entrepreneurs, specially startups might want to spend a few minutes a day to familiarize yourself with the different aspects of YouTube’s promoted video ads. It is best to test uploading a few videos and seeing how you get along with the features. Take time to note what successful video marketers are doing as this will give you more insights as you plan out your video promotion strategies. Lastly, YouTube is incorporated in several blog hosting sites so start conceptualizing your videos and make use of it to perk up or make your marketing more interesting.   

SCHEDULE YOUR "PLAN FOR PROFIT" SESSION WITH MICHELLE

0 Comments



Leave a Reply.

    RESOURCES

    The Passive Income Planner
    The Power of Goals Bundle
    Instavip Strategy Session
    How to start a profitable virtual assistant business
    Grow your business online with webinars
    Done for you social media posts
    SocialMediaMarketingPack - Social Media Marketing and Management | Grow Your Business Online
    Get Clients From Twitter - A Framework for Success: The Ultimate Twitter Planner

    RSS Feed

    Best of BuyerZone Entrepreneurial Blogs & Sites of 2012 Recipient
    Follow Macswomen on Instagram
    Tweets by @MACsWomen

    Archives

    August 2019
    July 2019
    May 2019
    July 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    September 2013

SCHEDULE YOUR DISCOVERY SESSION WITH MICHELLE CHRISTIE!
Picture
Picture
Picture
Networking group for women in westchester new york
Copyright © 2018
About Us /  Privacy Policy / Return Policy  / Contact / Shop