Go 'Live': Streaming video is now on Facebook. Move over, Meerkat and Periscope

In an official blog post, Facebook has introduced a new live video element for Facebook Mentions.

The launch has created a buzz! Go 'Live': Streaming video is now on Facebook. Move over, Meerkat and Periscope: Facebook has joined the streaming wars with its new feature, "Live." On the popular morning show, Carson Daly gave TODAY viewers a taste of what to expect by live streaming on Facebook from the Orange Room.

Image courtesy of Facebook

Have you climbed on board the video marketing train yet? Video has fast become a major marketing tool for business owners!  There’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.  

With Facebook, the #1 social media platform, joining the ranks of streaming videos, people will now have a quick and easy way to getting information about what's happening in real time. 

Currently, the 'Live' streaming video option has only been made available to famous people, as shared in this Mashable article on the launch of the service. Still, fans will be able to like, comment and share these videos.  

In the entrepreneurial space, some high profile businesswomen, like Sandi Krakowski, Facebook Ad expert top social media influencer, is already using Facebook's BRAND NEW technology, "Facebook Go Live"!


Now over to you, our valued reader... are you using video to market your business? If you are, feel free to share your thoughts about the results you are achieving. Do you use Periscope or Meerkat? Share your comments below.