The coolest thing about repeat business is that the more times people buy from you (4 is the magic number), the more likely they will choose your business for their future needs – either products or services. Loyal buyers can generate as much as 40% of your revenues, at a very low cost in terms of your marketing budget.
With those huge advantages in mind, women business owners like you have to make sure to manage and improve your customer retention strategy. Below are four savvy steps to get you started: 1. Put a solid CRM system in place Make sure to have a good customer relationship management system for your business. This way you will get access to three crucial components to achieve your repeat business goals. The components are:
2. Measure results against expectations You need to measure the actual results of all transactions with your customers and measure them against your and, of course, their expectations. This will let you know if you’ve delivered on your promised, and ensure that you’ve satisfy the expectations of the customers. And if things are not satisfactory to your customers, making necessary improvements would greatly boost your brand image as a company that’s serious about offering the best product or service. 3. Apply strategic transition marketing campaigns Nudging your customers gently to transition from the “not ready yet” to buy to the “buying” phase can hugely impact your growth. Avoid being too aggressive, instead utilize strategic marketing tactics such as special events or one-on-one sales calls to better position yourself as the go-to product or solution provider. 4. Make a follow up Let customers know that you’ll be making a follow up call (or any form of communication strategy that you’re comfortable with) after a sale is close to make sure that you have met their needs. This will help reinforce your role not only as a reliable business provider, but also a customer’s trusted adviser. These are some smart ways to bolstering your repeat business numbers, without putting a big dent on your marketing budget. Does the article evoke some ideas or questions in your mind? Don’t hesitate to speak up in the comment section below.
13 Comments
Geraline Batarra
7/19/2018 07:13:05 am
These are such a great tips or suggestions to all business owners. Everything is so important for your business most especially in making follow ups to your customer to feel that they are important to you.
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7/19/2018 09:39:40 am
Great tips for those trying to expand their business! Thanks for the advice!
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7/19/2018 11:24:24 am
Articles like this really help me out when it comes to improving my marketing! I think it's great that you're sharing this. I learned so much and will definitely apply these smart steps!
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Elizabeth O
7/19/2018 01:03:57 pm
This is a really helpful article indeed. I learned quite a lot here about growing business ratios.
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Ann Snook
7/19/2018 02:39:33 pm
Keeping good data records is so important for any business! That way you can utilize them to maximize your sales.
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With love from p
7/19/2018 02:51:22 pm
Wow this was really helpful for someone who is a begginer. It seems that growing buisness ratios is really important.
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Rosey
7/19/2018 06:08:42 pm
I never thought about it before, but I do think 4 is the magic number. If I buy from one person four times .I'm pretty much sticking with them.
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Lisa Rios
7/19/2018 10:55:38 pm
Love these, especially the ones about building a good customer relationship and following up. Relationships are the start to win-wins for everyone!
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Preet
7/20/2018 11:29:47 am
These are a great guide especially for those planning to expand their business.
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Sondria
7/22/2018 09:44:54 am
These are all great tips. Especially the follow up on customers
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7/28/2018 05:35:36 pm
Running a business is not the easy. It takes time and everything. Setting up goals is always the no. 1 step. Thanks for the tips!
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