The coolest thing about repeat business is that the more times people buy from you (4 is the magic number), the more likely they will choose your business for their future needs – either products or services. Loyal buyers can generate as much as 40% of your revenues, at a very low cost in terms of your marketing budget.
With those huge advantages in mind, women business owners like you have to make sure to manage and improve your customer retention strategy. Below are four savvy steps to get you started:
1. Put a solid CRM system in place
Make sure to have a good customer relationship management system for your business. This way you will get access to three crucial components to achieve your repeat business goals. The components are:
2. Measure results against expectations
You need to measure the actual results of all transactions with your customers and measure them against your and, of course, their expectations. This will let you know if you’ve delivered on your promised, and ensure that you’ve satisfy the expectations of the customers.
And if things are not satisfactory to your customers, making necessary improvements would greatly boost your brand image as a company that’s serious about offering the best product or service.
3. Apply strategic transition marketing campaigns
Nudging your customers gently to transition from the “not ready yet” to buy to the “buying” phase can hugely impact your growth. Avoid being too aggressive, instead utilize strategic marketing tactics such as special events or one-on-one sales calls to better position yourself as the go-to product or solution provider.
4. Make a follow up
Let customers know that you’ll be making a follow up call (or any form of communication strategy that you’re comfortable with) after a sale is close to make sure that you have met their needs. This will help reinforce your role not only as a reliable business provider, but also a customer’s trusted adviser.
These are some smart ways to bolstering your repeat business numbers, without putting a big dent on your marketing budget.
Does the article evoke some ideas or questions in your mind? Don’t hesitate to speak up in the comment section below.