‘Growth hacking’ is a popular buzz word in the internet marketing world at the moment and for obvious reasons. The idea behind growth hacking is to ‘hack’ or ‘game’ the usual growth trajectory of any new blog and thereby get to the point where you’re bringing in thousands of hits a day long before you normally would. Growing a blog is a matter of following a set system and as with any system, there are ways to ‘game’ the process and shortcuts to be found.
A great example of this is ‘influencer marketing’. This is one of the most powerful tools available to any blogger which can help you to instantly communicate with a gigantic audience instead of feeling like you’re talking to an empty space for months…
What is Influencer Marketing?
So how does influencer marketing work?
The simple idea here is that you overcome the limitation of not having a huge audience by using someone else’s huge audience.
One simple way to do this is through a ‘solo ad’. Here, you pay someone to promote you to their mailing list, which could mean reaching thousands of followers. As revealed in this case-study.
There are always pros and cons with every strategy so keep in mind that you get what you pay for. Reaching a worthwhile audience may cost more than you have to spare, if not done right.
As another option, you might do well to focus on other ways to work with influencers that are "free" – for instance getting them to retweet your messages on Twitter or to publish your post on their blog; this is called guest blogging.
How to ‘Hack’ Influencer Marketing
And guess what? Influencer marketing can be hacked too! In other words, there are ways you can reach the big influencers faster if you know how to go about it…
One example of this, is to combine influencer marketing with real world networking. In other words, if you can speak to an influencer in the real world, they’ll be far more likely to give you a shoutout. If you take a photo with them, you could even upload it to Instagram and tag you both in it!
Another tip is to aim at the right level of influencer. Don’t go straight for Oprah or Richard Branson – start small and then work your way up. The ideal influencer to work with is someone who is at a similar level to you but just slightly ahead. That way, you’ll still have something to offer them in return.
So, take a look at the leaders in your industry and begin communicating with them and sharing their content. Find out where they are speaking or hosting an event and register to attend. Get in the room with them virtually or in person. Be strategic and build!
Have some influencer marketing tips of your own? Have you picked up this case study that reveals how you can make $243.17 per day with only 15 minutes of simple work? Let us know, we'd love to hear from you.
7/23/2018 03:00:56 pm
Great Information. Really Helpful to bloggers like us. Thank you for sharing with us :)
7/23/2018 04:47:29 pm
This is a great article for growing your blog. I ordered the case study and it is very informative! Easy for me to follow along and I will be implementing the strategies into my business. Thank you so much! Love your blog!
7/23/2018 05:08:20 pm
Influencers are a huge part of marketing now! If your brand doesn't utilize them and social media, you seem really out of the loop.
7/23/2018 11:14:58 pm
Wow, thank you so much for sharing this. This is really helpful for me since I'm struggling in growing my blog audience and most especially, my Instagram audience.
7/24/2018 03:11:24 am
What a cool post! These are some amazing tips. Thanks for sharing! :)
7/24/2018 03:52:43 am
Now, this is such a very good tips and very informative as well. I've totally agree in everything you've said. This should be great hit especially to those starting their blog.
7/24/2018 05:36:50 am
Wow, A very helpful tips for starter bloggers. Thanks for posting such informative blog like this.
7/24/2018 05:55:30 am
I learn so much about influencer marketing from this post. Great knowledge to know!
7/24/2018 10:29:26 am
Great tips, very helpful information for both new and seasoned bloggers. :)
7/24/2018 04:37:21 pm
I was hoping to use summer to catch up on some things I wanted to improve on the blog. If you don't stay steady readers/followers decline. It's a lot easier to improve when you're not losing followers. ;)
I'd have to disagree with this post. By hacking influencers (most of which are supporting themselves and their families through hard work), you are saying that it's ok to do what you can to get around spending your money on them. Being a blogger and influencer is time intensive. Photos, writing, marketing... it's a business and those that are working really hard, absolutely deserve to get paid (not tricked into promoting a brand).
7/24/2018 09:05:16 pm
Very interesting but there are so many articles and products out there I have no idea who to trust.
7/25/2018 02:28:20 am
It's interesting to think of both sides of using an influence for marketing
7/25/2018 08:46:12 am
This is a really helpful post. I definitely like the idea of influencer marketing, it is a easier way to get your name out there!
7/25/2018 06:01:12 pm
These are some great tips! I am always looking for more info to stay on top of trends and keep moving up the ladder so to say, so thank you for sharing this!
7/25/2018 07:21:06 pm
Awesome tips! I am trying to grow my reach and hopefully one day go to blogging full time! Saving this for reference!
7/26/2018 01:39:47 am
Thanks for sharing. I also want to start my own blog but I do not know how to attract more visitors. Thanks for the tips.
7/26/2018 01:41:50 pm
This is a terrific guide! Influencer marketing is so important these days to get a grip on. x
7/27/2018 01:59:04 am
This would be beneficial to know when you're starting out as an influencer. Thanks for sharing the information. I'll be sure to pass it along.
8/20/2018 06:04:49 am
Nice blog! Thanks for sharing it.
5/23/2019 04:52:57 pm
So true that you have to start out small. I am finally starting to get paid and it is so exciting!
Leave a Reply.