How to Come Up with Effective Online Marketing Campaigns

The best marketing campaigns are those that allow you to get your brand message across the right audience in the most cost-effective way. 

If you’ve been in the online business for years, we’re sure that you’ve already tried a number of marketing strategies. Some of them may have worked better than others. But how do you pick that one online marketing strategy that can give you the highest return on investment?

Here’s a checklist that can help you evaluate whether a marketing strategy is right for your business:

·         What do you know about the strategy? Was it recommended by online marketing 
           gurus? Has the strategy been used before by a colleague?

·         If someone you know used the strategy, did they get the desired result?

·         What are the main benefits of using the strategy?

·         Do you know the risks involved?

·         Is it doable for your business? Do you have the enough resources to implement it for
          a period of time?

Test and evaluate. To ensure that your time, money and effort will not be wasted, it is very important that you analyze the ins and outs of the marketing strategy. It would also be best if you test the strategy first before deciding to fully implement it. 

Run every marketing strategy that you are planning to use through the checklist to know whether it is viable for your business or not. 

Be creative and always think different. If you want to become a better online marketer, you have to make sure that you have strategies that will make your brand stand out. In the book Purple Cow: Transform your Business by Being Remarkable, Seth Godin explains how thinking different made giant companies succeed.

Start collaborating with creative marketers in the industry so that you can get several marketing ideas. Meet up and brainstorm if necessary. If you can’t do so in person, you can setup a virtual meeting or conference. Join networking events and business summits, too!

Indeed, with the level of competition in the online market, the only thing that will make potential clients notice your brand or business is if you offer them something different. Something that would totally pique their interest and engage them. 

Over to you..

How did you go about your online marketing strategy? Did you test it first? Do you have any online marketing tips you want our readers to know about? Please share them in the comments section below. We’d love to hear them.