How to Create a Marketing Copy that Converts

The secret to having a profitable business lies in your ability to make your sales or marketing copy as compelling as possible. You have to get it out there and you have to make sure that you get your sales message across clearly to your audience.

One of the most challenging jobs for any marketing professional is crafting up a short and crisp message that can compel audience to buy. How do you motivate someone to click the ‘Buy Now’ or “Learn More”? We provide some strong tips below on how you can achieve this.

Capture the essence of what you are offering. When creating a marketing message it is very important that you know that one special feature that would matter most to your consumers. If you’re able to capture their interest with that one special feature, you’re one step closer to selling.

Create a value proposition. Once you’ve succeeded with convincing your audience to click on the “Learn More” link, you can then focus on your value proposition. This is basically a short statement that tells your consumer why they should by your products or use your service. 

This is your chance to even hook your audience with what you’re offering them so make sure that you put real effort into your proposition message. Start it with a catchy headline and then make every word in your copy matter. 

Always KISS. Yes, KISS – Keep It Short and Simple. Yes, the shorter and simpler your marketing message is, the easier it is to remember. And the easier something to remember is, the more it will stick to the mind of your target audience. 

Effective marketing messages always target any of the top inherent human motivations like the ones below:

• Health and the preservation of life (e.g., “The Top 10 Anti-Cancer Foods You’ll Find in Your Pantry”)
• The desire to be famous
• Points and rewards
• The desire to be loved and understood
• Competitive nature of man

Know your target audience well. Very well. We know you already know your target audience, but it will do your business a lot of good if you never stop knowing your audience. Their preferences and buying behavior may change so it is best that you keep track of that. The more you know about them, the better your products and services will become and the easier it is to get your marketing message across to them.

Develop a strong call-to-action. Always end your marketing message with a strong call-to-action. Tell your audience what you want them to do in a very clear manner. Don’t complicate the message and make it difficult to comprehend, otherwise you’ll lose them. 

Over to you..

If you have any more ideas to add, please share them with the MACsWomen community through the comments section below.