How to Effectively Build a Strong Social Media Presence

For the past few years, the popularity of social media has undergone an exponential growth.  Facebook, Twitter & LinkedIn are among the 10 most visited social networking sites in the world and smart business owners have utilized these sites and joined in the social media fever.  

But how can you ensure that you have an effective social media campaign that would not just strengthen your relationship with everyone on your network, but also allow you to grow your customer base and extend the reach of your business? Below are some tips on how you can do just that:

• Connect with people. This means that you should connect to your target audience - those who are likely to purchase your products or use your services. 

         
          Although, it is a good strategy to focus on your target audience, you may also want to    
          connect to other people. They may not become direct customers themselves but they 
          can refer others to your business.

• Create consumable content. You should create content that can be of value to your audience. The goal is to come up with "consumable" content that your readers and followers will find interesting, informative, entertaining and helpful. 
  

• Engage your connections. Engaging = interacting. To be able to have meaningful relationships with your social media connections, you should not only create valuable contents but also make it a point to interact with them.

         If any of your connections have posted a question on any of the social media sites you're    
         connected with, take time to answer. You can also engage them in a conversation by 
         participating in comments. Interact with them frequently.

Final Thoughts

It is very important that business women like you understand the importance of online community building and social media presence to the growth of your business.

Social media and social networking are valuable not only because they can attract prospects;  an entire sales cycle -  lead generation, conversion, post-sales generation and customer support - can happen within one social media platform as well.