For the past few years, the popularity of social media has undergone an exponential growth. Facebook, Twitter & LinkedIn are among the 10 most visited social networking sites in the world and smart business owners have utilized these sites and joined in the social media fever.
But how can you ensure that you have an effective social media campaign that would not just strengthen your relationship with everyone on your network, but also allow you to grow your customer base and extend the reach of your business? Below are some tips on how you can do just that:
Although, it is a good strategy to focus on your target audience, you may also want to
connect to other people. They may not become direct customers themselves but they
can refer others to your business.
If any of your connections have posted a question on any of the social media sites you're
connected with, take time to answer. You can also engage them in a conversation by
participating in comments. Interact with them frequently.
It is very important that business women like you understand the importance of online community building and social media presence to the growth of your business.
Social media and social networking are valuable not only because they can attract prospects; an entire sales cycle - lead generation, conversion, post-sales generation and customer support - can happen within one social media platform as well.