How to Establish Brand Consistency Across the Web

Branding is not just about well-designed logos, slick packaging and compelling taglines; effective branding is also about consistently telling your target audience who you are and what you do. The goal is to deliver the same message over and over again so that it creates a strong “recall” factor in the mind of your prospects.

With that said, here are 3 things you should look into to be able to apply the concept of brand consistency across the web:

1.       Username Consistency

Choosing the right username or profile name whenever you join an online community is the first step in online branding.  And using the same username for all your online accounts is one strong way to establish brand consistency.

The best username for your business is the brand name itself (e.g. MACsWomen) or your website name. 

There may be times when the username you pick is no longer available so you have to come up with an alternative.  Example on Twitter, MACsWomen’s handle is @MACsWomen and on Facebook we’re using https://www.facebook.com/MACsWomengroup

Whenever someone interacts with you on different social media accounts it doesn’t feel like they’re interacting with a new person/business; having a uniform username will  create a sense of continuity.

2.       Visual Consistency

To be able to achieve visual consistency online, use the same logo whenever you’re asked to upload a profile image for your account. If you want to put a human face behind your brand and is opting to use an image of a person, make sure that you find a way to incorporate your logo in the overall design.

 If you don’t know how to design or modify logos, hire a professional graphics designer to help you with it.

3.       Voice Consistency

It’s important that you define and establish a consistent voice or tone in all of your blog posts, tweets and status updates.  A consistent voice is essential when it comes to providing a consistent experience to your customers and website visitors. 

Over to you..

Do you have a consistent brand presence? How do you find MACsWomen’s branding consistency so far? Let us know in the comments below.