Your social media pages, when utilized properly, can be a very rich source of pre-qualified leads. The more people you connect with and engage in on various social networks, the greater your opportunities of turning those engagements into something profitable for your business.
But expanding one’s social media presence still remains a challenge for many organizations. Some don't just have the time, while others seem to have exhausted all their strategies and efforts getting new likes on Facebook or more followers on Twitter.
MACs Women can help you with that. Read on below our proven tips on how to increase your brand awareness and build a strong social media presence.
Join a virtual community
Be a part of a growing community of entrepreneurs in your chosen industry. Follow social media groups and related pages that have similar target audience. Introduce yourself, share information or bounce off ideas with members of the group.
Put social media buttons on your web pages
Incorporate social media buttons seamlessly into the overall design of your site. This won’t only help promote your social media pages but also allows your readers to easily share your new articles, blog posts, or sales pages.
It also works wonder on your search engine optimization (SEO) efforts, giving the liked, shared or tweeted pages social media signals that would help improve their rankings on Google and other major search engines.
Integrate social media in your newsletter
Next time you send a newsletter to your email list, be sure to include your social media links. They are usually put at the bottom of the email to remind readers that you are also active on various social networks, and they can also join your there and learn more about your business.
Cross-promote your social media pages
Promote your pages to your existing community. If you have a large following on Twitter, entice them to also join you on Facebook or Pinterest, and vice versa. All your social media pages should be cross-promoting and linking to each other.
Hire a social media pro
If you are too busy with the core tasks of your business, then you should definitely hire a professional to handle all the social media aspects of your business. Find a highly skilled specialist to build a strong presence and reach out to your potential customers on the internet.