Social Media Marketing and Management | Grow Your Business Online

  • ABOUT
    • MACSWOMEN | Vision Mission Values
    • LETTER FROM OUR FOUNDER
    • TERMS
    • PRIVACY POLICY
  • SERVICES
  • BLOG
  • Schedule a call
  • ABOUT
    • MACSWOMEN | Vision Mission Values
    • LETTER FROM OUR FOUNDER
    • TERMS
    • PRIVACY POLICY
  • SERVICES
  • BLOG
  • Schedule a call

How to Generate More Sales with Email Marketing

8/11/2015

0 Comments

 
macswomen, business, success, email, marketing
While social media marketing is all the rage these days, one powerful tool considered by many as “old school” still remains one of the most effective ways to increase sales and repeat business ratios. Yes, I’m talking about email marketing. 

Call it old school or whatever, but no one can deny its power and effectiveness to reach out to potential customers and cultivate relationships with current ones. When integrated properly in your marketing strategies, it can become the primary source of revenue.

Here are smart tips to keep in mind to ensure email marketing success:

Ask permission

First things first, ask permission before sending anything to people on your email list. Otherwise, you’ll only be wasting time if your email is perceived as spam. Also be sure to put an unsubscribe link in all of your emails.

Encourage people to opt-in

Put in place an easy-to-understand opt-in box on your web pages. You can tell your visitors to enter their email to avail a promotional offer or sign up for a free newsletter.

Once they’ve signed up and confirmed their subscription, send them a short thank you message for opting in.

Offer real benefits

Again, as always, offer your readers content that really benefit them. Boring emails only lead to low open rates. Keep offering valuable content. This would impact hugely on your overall sales conversion and repeat business ratios.

Write compelling headlines

Look for catchy phrases and headlines that grab their attention, and persuade them to read your message. Here’s a good example of a compelling headline: “The 55-Cent Life-Saver Doctors Never Tell You About!”

This is a real headline used by a company selling online health products. It’s a killer headline that simply no one can ignore.

Offer something free 

Tell them to get a limited free consultation service or send them special membership discounts. People love free offers and it’s one of best ways to establish a relationship. Know more about your readers – the kind of problems they’re dealing with every day – and offer them some help to make things easier for them. 

Use a persuasive “call to action”

This is the crucial part of your email marketing campaign. You’re only as good as your “call to action” strategies. Don’t just tell; show them. Show readers why it makes perfect sense doing business with you. Make them an offer they’ll find hard to say no.

Oh and this…

If you want to get exclusive social media marketing materials (articles, videos, infographics, tweetables and more), then join our growing list of people enjoying free stuff and great offers from the MACs Women community. 

All you need to do is enter your valid email address in the opt-in box on our homepage. That is, if you have not done it yet. Also we’ll be happy to hear your thoughts on how to be more effective with email marketing. Share them in the comment.

SCHEDULE YOUR "PLAN FOR PROFIT" SESSION WITH MICHELLE

0 Comments



Leave a Reply.

    RESOURCES

    The Passive Income Planner
    The Power of Goals Bundle
    Instavip Strategy Session
    How to start a profitable virtual assistant business
    Grow your business online with webinars
    Done for you social media posts
    SocialMediaMarketingPack - Social Media Marketing and Management | Grow Your Business Online
    Get Clients From Twitter - A Framework for Success: The Ultimate Twitter Planner

    RSS Feed

    Best of BuyerZone Entrepreneurial Blogs & Sites of 2012 Recipient
    Follow Macswomen on Instagram
SCHEDULE YOUR DISCOVERY SESSION WITH MICHELLE CHRISTIE!
Picture
Picture
Picture
Networking group for women in westchester new york
Copyright © 2018
About Us /  Privacy Policy / Return Policy  / Contact / Shop