Facebook and Twitter have been providing web marketers with free amazing platforms to gain online exposure. But a new player is on the rise right now that may revolutionize the playing field of social media marketing, and has even become a marketing platform of choice by savvy marketers and small business owners.
You’ve heard it mentioned many times before. This rising player is Google+ and it’s the social networking platform developed by the eponymous biggest search engine in the world.
Google+ is not your typical social network, but a topical one that allows you to organize content and separate family, friends and business contacts.
Plenty of good things have been said about Google+ when it comes to building a profitable business. If you haven’t utilized it to grow your brand, it’s about time that you do. Just follow these seven easy steps.
1. Register for a Google+ profile.
Sign up here. It’s pretty easy especially when you are already using Gmail. Create your own unique and great profile with a nice picture. You’ll get more from this fantastic social network if you fill your About page with as much essential information as you can.
2. Link Google+ to your website and other social media pages.
One of the major benefits of using Google+ is that it can positively impact your SEO effort. Constructed by Google as a social media/SEO juggernaut it easily dominates the search results.
With that in mind, you have to take advantage of it by linking your business website, blog and other social media pages.
3. Start connecting with your audience.
Add people to your circle using the Find People. You can organize them by Circles of your choice. You can have a circle for your favorite authors, marketers or business associates. You can also check out communities on Google+ that you want to join in.
4. Set up your Google Authorship.
Google authorship tells the search engine who is the author of a particular blog or article. This will add more credibility to the said blog post or article, as well as increase its ranking on the search engine results.
5. Create a page for your business.
Go to create a page and pick the appropriate category for your business. The same way you create your personal profile, customize the page’s public profile to make it stand out. Make sure to fill out your Google+ business page with important information
6. Put a Google+ button on your website.
Send a strong social media signal to your web pages by simply adding a Google+ button. This will not only make it easier for your readers to share your post on their profile, but also encourage them to do so.
7. Always be engaging and helpful.
Start sharing helpful tips and information to your circles.
Google+ thrives off its users sharing information and helping each other to reach a goal. Engaging your audience and providing them with a good source of information can definitely help increase your following on Google+.
Do you find Google+ helpful to your business? Do you have other excellent tips you want to share to our readers? We would love to know about them in the comments below.