Top Marketing Consultants know that getting your customers talking about your brand is the fastest way to grow your business. Yet, strangely enough women entrepreneurs are afraid to involve their customers. They want customers to stay as far away as possible, except for when it comes to the purchase transaction. Well, we all should realize by now that, not engaging your customers is counter productive, especially with online marketing. Successful entrepreneurs who involve customers have learned that an educated and empowered consumer is one of their best advocates.
You see it in action all the time with valuable content shared on blogs, through social media channels and with free downloads!
If you have not been involving your customers in the process of making or delivering your product or service, give it a go. One example of how we have involved our clients here at MACsWomen was during the marketing phase of one of our MACsWomen's events. We got our members, customers and fans involved in the Goody Bag selection process and not only was it a super-fun campaign for us to run, our fans LOVED IT! We received tons of entries, ended up offering a goody bag that was a hit with our girls night out attendees and in the process created a memorable experience for our customers.
Involvement helps customers gain valuable information about the quality of your product/service; they as if they are a part in your brand. The personal experience creates positive feelings that are the force behind their talking about your business.
Here are 3 ways you might get your clients involved:
1. Involve your customers with selecting some features on your next product or service
before it is created for them.
2. Host an exclusive event offline for your customers to sample your product/service,
wine-tastings are prefect examples of this idea in action.
3. Launching a new website? Give your customers access and get their feedback prior
There are plenty of ways that you can creatively involve your customers. Some entrepreneurs might be thinking "what if the review is not great?"....And so what if you get some lukewarm feedback...those comments are highly valuable too! You might consider tweaking... or not to produce a better experience/product for your customer base! Overall, it is beneficial to get your clients involved and help your business grow.
In the meantime, If there are topics you would like us to write about here on the MACsWomen's Blog, do drop us a line, we love receiving your feedback! Please enter your comment below or send us an email here: Email MACsWomen.
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