How to Leverage Your Business Events to Grow Your Sales

Business events put you in front of more potential investors, business partners and prospects in a shorter amount of time. Sharing the same room with them gives you a perfect opportunity to build your credibility as a solutions provider, while you cultivate valuable relationships with them.

Here are a few practical points to keep in mind to successfully leverage business events to increase your bottom line:

Book yourself solid

Look for business events happening in your area. You may also consider attending out-of-town events that you think would be beneficial to your business. Book yourself solid to attend conferences, business meetups and networking events to reach out to more potential customers.

Use time smartly

Instead of veering off from doing core tasks to make sales calls and client interviews, you can just direct those initial contacts to live events you’ll be attending. That’s hitting two birds with one stone.

Position yourself as a connector

Business events offer you excellent opportunities to connect with as many industry leaders, innovators, and consumers as you can. Be willing to help them connect with each other. This way investors and potential customers will see you as more of a maven than just a solutions provider.

Develop a compelling elevator statement

Keep your pitch simple, concise and compelling. Remember business events are all about connecting and creating relationships. Attendees love to be around with a fellow attendee whose presence they enjoy. Ask them to share their insights about your industry. Keep it conversational and fun.

Utilize the power of community

“It starts with people who want what you want,” Seth Godin once said. Business events provide you an ideal infrastructure to connect with like-minded individuals – including prospects who are more likely “predisposed to achieve” what you have in mind – and become a part of a great community. 

Final thoughts

Integrating a solid business event strategy into your overall marketing mix won’t only put you ahead of your competitors, but also increase your customer base. Follow those smart tips above to get you closer to reaching your sales goals.

Now over to you…

Are you leveraging business events to grow your sales? Share with us your thoughts and experiences by commenting below.

If you want to put these ideas into action, you can join us at our next Success Summit. Learn more and register today!