Read the first part of this post here: How to Make a Million Dollars with Your Online Business.
As you know by now, I am a fan of Grant Cordone and an expert in the space that I have followed for many years now. So, to that point I have decided to share some of his information here with you on our blog. Enjoy!
The process you need to followAccording to Cardone, this is the process that you need to follow in order to get to the $1 million mark:
Find who’s got your money – you need to start by identifying the people who need and can afford your products and services.
What are their problems, struggles and goals?
What is their profile – company types, occupations, interests, behaviors, etc.?
Where do they go online (and offline)?
Find how to contact them – you need to be able to reach them and collect their contact information. You can start by building relationships with them and pitching them.
In case you’re doing cold calling, you can easily find people in your niche from Google.
Just search for your niche and make a list of all the websites and their contact details. You can ask your virtual assistant to do that for you.
Another great place is LinkedIn, where you can find people based on their job descriptions, groups they have joined, companies they work for, etc.
To generate inbound leads, you can use:
SEO and content marketing
Social media marketing (Facebook, Twitter, YouTube, etc.)
Be sure to present an attractive offer once people land on your website as an opt-in “bribe” to get their contact information (name, email, phone number, etc.).
This could be anything from:
A content upgrade/cheatsheet
A webinar or a free course
That way you can start building your relationship and pitching them
Learn how to pitch them – people are only interested in solving their own problems. So this is what you should start talking about when you speak with them.
Explain what you can do for them and how you can solve their issues.
It doesn’t matter if you do that on a call, your landing page or a live webinar. What’s more important is to pitch as many people as possible and to do it right.
Don’t just seek to sell. Instead, you should first spend your time trying to learn more about your prospects.
Find what they want – the best way to find what people want is by speaking with them 101.
The ideal place is when this happens on a sales call where you can interact, ask questions and respond. That way you can dig deeper into the problems they are having and how those problems impact their business.
Another option is to collect this information from support calls, chat and email.
You can also use surveys, which you can send to your list. You can use tools like Google Analytics to understand more about their online behavior and interests.
Present your solution – The only reason people buy something is to solve a problem. So when you’re presenting it to your audience, always focus on how you can help them in that direction.
Always present your product by making a big claim. Most people tend to underpromise to their prospects, which costs them the deal.
In fact, you should always overpromise and overdeliver to your clients. This is how you will make them happy.
Tell them that your product will help them “increase conversion rates 50 percent within 30 days.” Don’t hide it because this will get their attention.
Be sure to offer a plan and proof that you can deliver.
Close the deal – according to Grant Cardone, no real value has been created until a deal has been made. The client can’t take advantage of your amazing product or service, and you don’t get paid.
You should tell people exactly what they need to do to buy from you and take advantage of your amazing offer.
Do they need to sign a contact? What are the terms?
Do they need to go to your landing page and add products to their cart to fill their order?
Be sure that your shopping cart is working so the order can be processed. It should be also clear what information you need from your clients and why.
Repeat – at this point, all you have to do to grow your business is repeat the process. You can hire more people, outsource and invest more into marketing to be able to scale the process.
To do that, you need to have a process that works – a well-converting product, a landing page or a sales process.
Then you should learn how to scale without losing money.
Focus on getting attention
In order to make $1 million, you need to get the attention of a lot of people. And you need to keep it.
Here’s how to do that:
Get out of obscurity – until people know who you are, they will not pay attention to what you represent.
You need to get out of obscurity and let people know what you can do for them.
Successful people reach their goals because they spend an incredible amount of time writing books, doing interviews, blogging, accepting speaking engagements, and saying yes constantly to get attention for themselves.
Omnipresence should be your goal – the word means being everywhere, all the time.
Can you imagine how many more people you will have if your name and the name of your company can be everywhere all the time?
If they see your ads on Facebook, your email in their inbox and your face on YouTube and TV?
You don’t even want to compete for attention. You need to dominate – in every single channel and in the mind of the customer.
Learn how to invest
Depending on how much money you’re currently making, you should invest money in a different way.
Invest only in yourself until you make $100K – don’t buy consumables; make investments until you reach that goal.
Invest only in yourself. This means buying books, courses and coaching, and attending conferences.
Then use that knowledge and all your energy to achieve your goals.
The training you receive cannot be taken away from you, and it will make a difference when it comes to achieving your goals.
When Cardone was 25, he borrowed $3,000 from his mother to buy a sales training program and to improve his skills.
Before investing, learn how to save money – you wouldn’t consider a diet successful if you lose 10 pounds and gain 12.
Before learning how to invest, it is very important to learn how to keep what you’re earning and grow your current income without increasing your spending.
If you used to make $50K and now you’re making $80K, then save the difference ($30K) and live like your income hasn’t increased.
Invest in creating other flows of income – if you want stability you can’t rely on just one flow of income. You need several.
The average millionaire has seven. You can get by with two or three.
Your second flow of income must be symbiotic to the first one so that both help each other make more money.
You don’t want to start with something completely different, at least not until your fourth or fifth flow of income.
There is no shortcut to success; you probably can’t make a million dollars by tomorrow if you’ve never done it before.
But there is a process you can follow that will get you there. A massive amount of action and persistence is required.
After all, you should be willing to do whatever it takes. If you are serious about learning how to grow your online business, request information to have a conversation about our Plan Position Profit Program here.