How to Optimize Your Twitter Profile

The internet has dramatically changed how business is done – with the advent of social media, marketing and lead generation has been brought to a whole different level. And right in the middle of this business marketing revolution is Twitter. 

With over 500 million users and 340 million daily tweets, entrepreneurs have started to utilize Twitter for their business – turning the 140-character social networking platform into an online lead generation machine. 

The question now, is your Twitter profile optimized? Is your business account set up to take full advantage of the marketing benefits Twitter has to offer? Get the Ultimate Twitter Planner!

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Cover Photo. Twitter’s cover photo is one of the first things that your visitors will notice when they visit your Twitter profile. It’s the perfect opportunity to showcase your brand’s theme or personality. It can be a well-designed image to complement your profile photo like this, or a more personal one like what @MACsWomen is using.

Profile Bio. You only have 160 characters for your bio so make every character count. Your profile bio should immediately answer the “Who”, “What” and “Where” – who you are, what you do, and where to find/contact you. Also, make sure that your main keywords are included in your bio.

Custom background. Your Twitter’s custom background is another chance for you to do some branding or highlight details you want profile visitors to notice. If you take a look at MACsWomen’s custom Twitter background, you’ll see that we have our logo and tagline on the right, and on the left, are links to our site and other social media accounts.

Over to you..

Is your twitter profile optimized? Is your cover photo designed to show visitors who you are or what your business does? Did you make use of the background to highlight some important details of your business? Need help?  Buy a Framework For Success: The Ultimate Twitter Planner!