In today’s fast-paced and technology filled world, business promotion has largely shifted to social media and online advertising. While these digital methods certainly have their benefits, old-fashioned marketing and promotion should not be completely overlooked. We’ve put together a few ways you can promote your business or product without using social media.
1. Collaborate with partners.
Successful collaboration with your partners can greatly promote both of your businesses. Partnership is a win-win situation; both businesses benefit from the raised awareness and hype that your collaboration will bring. By collaborating in a project or combining your services to make a package, user engagement and brand awareness will increase. Get together and create a definitive business partnership strategy that is clear to both parties. Knowing what each partner expects is the key to a successful business partnership.
2. Go to conferences, lunches, and other events.
Business events are still one of the best ways to spread the word about your business or product. Never underestimate the power of face-to-face communication and networking. As Ryan Buckley of Scripted, Inc. says, “conferences are the physical, real-time equivalent of hashtags and LinkedIn groups.” And we all know how important those are in the digital world.
Try and purchase tickets to as many conferences, lunches, and other business events as you can. For example, MACsWomen holds a business lunch every month, which is a fantastic way to connect with successful businesswomen in the Westchester & larger, New York Metro area.
3. Use word-of-mouth.
Your happy customers are the best people to convince new people to try out your product or service. Don’t underestimate the power of word-of-mouth! Give your fans the language to share your brand story, whether you have a business slogan or well-loved startup story. This will allow them to become free advertising and promotion for your business, products, or services.
4. Use traditional marketing tactics.
This may include a public relations campaign, cold calling, passing out flyers and brochures, billboards, direct mail, and contacting business media outlets for news coverage or ads.
Though making your information into physical objects such as flyers may seem costly and pointless, having your business out in the real world helps legitimize and enforce what you are doing online. In this way, you become more than “just another business with a website.”
So here are some less tech-savvy, but still effective, ways to promote your business, product, or service. Don’t be fooled by their simplicity; these “old-fashioned” marketing and promotion tools can significantly help your business in the long run.
Take the first step to promoting your business without social media! Sign up for our next upcoming networking lunch MACsWomen in Business Lunch! You’ll meet other motivated and successful businesswomen. The more you connect, the more you broaden your reach and your business. We are looking forward to meeting you there!
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As an online visibility coach, I help my clients get results through proper planning and positioning of their businesses online to generate visibility, attract clients and profits.
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