How to Recycle Blog Posts into Cross-Platform Content Marketing Materials

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If you have a newly written article posted on your blog, it is given that you’ll initially share it on Facebook, Twitter, Pinterest or Instagram once it’s live, but how do you go beyond that?

 If you’re like me, who was producing a blog post almost every day of the week, then the following are tips on how you can effectively repurpose your blog posts will be helpful.  So that the content you are creating is maximized and shared across different social networking sites and online platforms.

Here are some tips:
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Turning blog posts into pins. This is a very simple strategy that you should be implementing. All you need to do is include one high quality photo in your blog post and you’re good. Pin or upload the image to your primary business board on Pinterest, or create a board just for your blog, like we do here, and then add a short description of the photo by grabbing a few lines from your blog post. Make sure that you set the source link of your pin to your blog post. You can share the photo as well on Facebook, Instagram and Twitter. 

Turning blog posts into tweetables. Have you shared photos with quotes on Twitter, Instagram or Facebook? Well, you’re basically sharing a tweetable and you don’t need to be a graphics designer to create one.

First, pick a catchy phrase from your blog post – this will serve as your quote.  Second, look for a free image that would go well with your phrase or quote, and third, use mobile apps such as InstaQuote or Overgram to put the two together. You can also use photo editing software like Canva or Photoshop if you want to.

Again, you can post this image across different social networking platforms like Facebook, Twitter, Instagram, Pinterest, or Tumblr. You can even share them on photo sharing sites like Imgur. 

Turning blog posts into tweets.  If your blog post is a “listicle”, you can just pick each item on the list as a tweet. Of course you have to make sure that the tweet is under 280 characters and it includes a link to your blog post. 

Taking this blog post as an example, I can come up with these tweets:

Maximize your content by turning blog posts into pins. (add link to the article here)

Maximize your content by turning your blog posts into tweets. (add link to the article here)

Turn your blog posts into presentations. Take the major points/takeaways from your blog post and turn them into slides. Once finished, upload your presentation to sites like slideshare.net, authorstream.com or canva.com. You could also pin each slide to Pinterest. Scroll down to watch the video.

Over to you, how have you repurposed your blog posts? Share with us in the comments section below. 

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