In business, it’s not what you say about your brand that matters, it’s what others say about it.
You may have the money to advertise your business the way you want it to, but it’s the customers’ experience and testimonials that have the most impact in your brand's reputation.
With that, here are four valuable tips that you can use as a guide on how you can define, build and strengthen your online brand:
1. Build a great product. It doesn’t matter if you’re on every social networking site. If you don’t have a great product, people will never talk about you. On the other hand, if you've got great products and awesome service, people will start building your brand for you. They’ll even market it for you! Satisfied and happy customers are your strongest marketing agents.
2. Get your employees involved. Encourage your employees to utilize social media, even those not in the marketing department. If you’ve got an awesome and loyal team, they’ll help you define, build and protect your online brand.
3. Keep writing quality contents. Not only will regular blog posting help you create more depth for your brand, it will also establish your authority as the go-to site in your niche. Plus, a site with hundreds of pages gets noticed easily by search engines.
Quality and quantity, that’s the secret here.
4. Engage on social media. Most women entrepreneurs approach social media as an advertising channel – they promote, broadcast, and pitch. That’s not how it works. Social media campaigns will only work if you discuss comments and build relationships. There’s a reason why it’s called social media – you've got to be social. When you finally start to engage and socialize, the building and spreading of your brand will naturally follow.
How about you? Tell us how you build your online brand by commenting below.