"Networking is the single most powerful marketing tactic to accelerate and sustain for any individual or organization." -Adam Small
You have to realize, however, that it does take time and effort to turn contacts from your Rolodex to relationships and connections that last. Following are some tips on how you can effectively connect with people, turn emerging relationships into strategic ones and leverage your network.
Establish regular contact. The key to turning casual contacts into lasting relationships is regular contact. Everyone knows this, but not all know how to do it. Here are some ideas to help you make that connect.
Measure. Always keep records of the people you have meet at events. It can be in a form of an email list, a database or a rolodex. Make an effort to jot down important points such as the date you’ve meet, who made the connection, what’s been discussed, etc.
Building a strong network of connections is not rocket science, but it does take a bit of time and effort. If you apply the tips we have provided above, you’ll soon be growing your own tribe of strong network.
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