Everything you do online to market your business is a story. Your blog posts, Facebook status updates, tweets, every single one of them tell a story. And your conversion rate depends on the type of stories you tell and how well you tell them.
If you tell the story right, whether it’s a story that entertains or a story that aims to educate readers, you’ll be able to capture your audience’s attention, entertain them and, ultimately, lead them to act.
But how can you tell if the story you’re sharing is good enough? What makes a good marketing story in the first place?
Here are 5 things to keep in mind when writing a marketing piece or story online:
1. Know your audience well. Know what makes them tick and shape your story according to their interests and needs. Knowing your audience is the foundation of every good marketing plan.
2. Know the hero of your story. Your business is not the hero of your story, your customers are.
One of the biggest mistakes in online marketing is that business owners tend to make the story all about what they do. This type of storytelling is easily ignored by the readers or audience.
3. Know your goal and your role. Your customers, like the heroes of every story, have their goals. And your role as an entrepreneur is to help your customers achieve their goals. This is what you highlight in your stories.
Don’t tell a story about what you do, rather tell a story about what you can do for your customers or how you can help them so that they achieve their goals.
4. Don’t forget the moral of the story. A good story can’t end without the moral.
This is the part where you tell your audience or readers explicitly what they need to do in order to achieve their goals. In the marketing world, this is the call-to-action part.
So, that’s how you tell your story – get to know your audience, understand that they are the hero who have a goal, and that you’re there to help them achieve that goal.