You’ve heard the typical advice for writing an article for your blog, right? It goes a little something like this…
Write an introduction that tells readers what they’re going to learn. Use the main body of the article to deliver on the promises you made in the introduction. Create a conclusion that reminds people of what they just learned from reading your blog. Sure, that works, but it’s a pretty basic approach. These days when you’re writing an article for a blog, you need to do a little more to keep people reading and returning to your website to read more. So here’s my system for writing your next attention-grabbing article:
How does each step work? Take a look… Step 1: Begin With Benefits You need to start off on the right foot with a “blow their socks off” title. This is a title that presents a big benefit and/or arouses curiosity. Here’s an example of beginning with benefits: “Here Are the Seven Secrets of Winning Your Next Client.” Here’s another example that arouses curiosity: “Are You Making These MASSIVE Social Media Mistakes?” The beginning of your article should continue promising benefits for those who keep reading. Obviously there needs to be a payoff, so make sure the body of your article delivers on the promises you made in the title and introduction. Next up… Step 2: Lock Readers In If you just write your article like a boring lecture, you’re going to have people clicking away faster than you can say, “But this is good information!” So yes, obviously you need to provide good information for readers. But you also need to provide it in a way that keeps them hanging on your every word. In other words, “edutain” them – entertain them while you educate them. Here are two tips for achieving this outcome:
Next up… Step 3: Offer Examples Perhaps you’re offering step-by-step instructions for completing some process. To make your article even more useful, you should also toss in tips and examples. If you look back on this article, you’ll see I gave you two examples in the first step and two tips in the second. You should do the same sort of thing so that your readers walk away from your article with a good understanding of the material. And finally… Step 4: Generate a Response Once you hit your conclusion, you’ll probably do a quick recap of what the reader just learned in the article. That’s great. But you don’t want your reader to walk away without taking some specific action. So that’s why you should seek to generate a response such as:
Do you want to see how I do it? Read on to see an example… Conclusion So there you have it: a simple step-by-step process for writing a really great blog article. The four steps include: Step 1: Begin With Benefits Step 2: Lock Readers In Step 3: Offer Examples Step 4: Generate a Response Oh, and I almost forgot my Bonus Step 5: Take Action. Now is a great time to put these steps to work, so go ahead and set aside time to write a really great blog article today. You’ll be glad you did! To learn how you can make a BIG IMPACT ONLINE schedule a FREE Discovery Session with me by clicking here.
21 Comments
5/22/2019 09:30:23 am
Gigi, thanks for your comment. It is interesting that you say that. You can actually achieve both. Maintain your creativity and be optimized for the search engines.
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5/22/2019 12:56:58 pm
Great tips! I learned in my early stage of blogging that we should talk to readers like they are our friend, and thank you for reiterating this point.
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5/22/2019 03:27:40 pm
These are all great tips and I definitely try to do each of these in my own blog posts.
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5/23/2019 09:36:23 am
I really need these tips! My blog needs more traffic. Great tips! I should read more.
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5/23/2019 09:40:52 am
Nnniiicceeee....I guess my biggest issue is with appealing to the emotions of my readers. Many times I come off as the educating one and not the connecting one. So have I been told...
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Fiorella
5/23/2019 12:11:31 pm
Many times it’s difficult to keep the attention of the reader. As you said: telling first the benefits! I think it can give a big impact and more engagement with the article. Thanks!
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5/23/2019 12:25:03 pm
This is so helpful! I am saving this for later so that I can have it up as I am writing my next blog post. My titles definitely need a lot more work, lol!
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Mavs Escala
5/23/2019 01:25:49 pm
I need this badly. Thank you for the tips. I appreciate it so much!
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Alona
5/23/2019 04:35:29 pm
Great article! Very informative. Very valuable info . Thanks for posting it!
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Tiffany La-forge Grau
5/23/2019 07:01:58 pm
I have a friend who writes very nice articles. She helps me with them a lot!
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5/23/2019 09:20:33 pm
This is a great reminder and refresher. The simple methods are easy to follow and great to ensure a flawless post.
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Heather
5/24/2019 08:09:57 am
Thanks for sharing this great information. I always love to learn new information and appreciate this!
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Kristine Nicole Alessandra
5/24/2019 02:52:44 pm
These tips are really important to take into consideration. With a whole lot of competition out there, we must make sure our articles get noticed!
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Lavern Moore
5/24/2019 07:04:31 pm
This are some great tips for those new to blogging. I suspect that many will find this very useful.
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