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How To Write An Attention Grabbing Article For Your Blog!

5/21/2019

21 Comments

 
How to write your next attention getting article for your blog
You’ve heard the typical advice for writing an article for your blog, right? It goes a little something like this…

Write an introduction that tells readers what they’re going to learn. Use the main body of the article to deliver on the promises you made in the introduction. Create a conclusion that reminds people of what they just learned from reading your blog.

Sure, that works, but it’s a pretty basic approach. These days when you’re writing an article for a blog, you need to do a little more to keep people reading and returning to your website to read more.

​So here’s my system for writing your next attention-grabbing article:
  • Begin With Benefits
  • Lock Readers In
  • Offer Examples
  • Generate a Response
 
How does each step work? Take a look…

Step 1: Begin With Benefits 

You need to start off on the right foot with a “blow their socks off” title. This is a title that presents a big benefit and/or arouses curiosity.

Here’s an example of beginning with benefits: “Here Are the Seven Secrets of Winning Your Next Client.”

Here’s another example that arouses curiosity: “Are You Making These MASSIVE Social Media Mistakes?”

The beginning of your article should continue promising benefits for those who keep reading. Obviously there needs to be a payoff, so make sure the body of your article delivers on the promises you made in the title and introduction.

Next up…

Step 2: Lock Readers In 
If you just write your article like a boring lecture, you’re going to have people clicking away faster than you can say, “But this is good information!”

So yes, obviously you need to provide good information for readers. But you also need to provide it in a way that keeps them hanging on your every word. In other words, “edutain” them – entertain them while you educate them.

Here are two tips for achieving this outcome:  

  • Connect emotionally with your readers. A good way to do this is to tell a personal story. Because once you hook your readers emotionally, they’ll feel more compelled to keep reading.
 
  • Write in a conversational manner. Throw out any ideas of trying to write formally and in a stuffy manner. We’ll leave that to the college textbook authors. Instead, imagine you’re writing to a good friend. Write in a light, conversational manner. Don’t be afraid to toss in a little humor here and there.
 
Next up…

Step 3: Offer Examples 
Perhaps you’re offering step-by-step instructions for completing some process. To make your article even more useful, you should also toss in tips and examples. If you look back on this article, you’ll see I gave you two examples in the first step and two tips in the second. You should do the same sort of thing so that your readers walk away from your article with a good understanding of the material.

And finally…

Step 4: Generate a Response 
Once you hit your conclusion, you’ll probably do a quick recap of what the reader just learned in the article. That’s great. But you don’t want your reader to walk away without taking some specific action. So that’s why you should seek to generate a response such as:
  • Taking action on what they just learned.
  • Joining your mailing list.
  • Clicking on a link at the end of the article.
  • Learning more by reading related articles.
 
Do you want to see how I do it? Read on to see an example…

Conclusion 

So there you have it: a simple step-by-step process for writing a really great blog article. The four steps include:

Step 1: Begin With Benefits
Step 2: Lock Readers In
Step 3: Offer Examples
Step 4: Generate a Response

Oh, and I almost forgot my Bonus Step 5: Take Action.

Now is a great time to put these steps to work, so go ahead and set aside time to write a really great blog article today. You’ll be glad you did!

To learn how you can make a BIG IMPACT ONLINE schedule a FREE Discovery Session with me by clicking here. ​
How to write an attention grabbing article for your blog

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21 Comments
GiGi Eats link
5/22/2019 09:09:15 am

When I write my blogs, the title of my posts tends to be more attention grabbers than SEO optimized and I am A OK with that because I would rather be creative than optimized! ;)

Reply
Michelle Christie link
5/22/2019 09:30:23 am

Gigi, thanks for your comment. It is interesting that you say that. You can actually achieve both. Maintain your creativity and be optimized for the search engines.

Reply
Tasha link
5/22/2019 09:11:08 am

Great information. This is something that I know I struggle with and it's a source of anxiety every time I write a new post. I like the way you broke it down into simple steps. Thank you!!

Reply
Brit link
5/22/2019 11:15:01 am

It sounds so simple but to start with the benefits and highlight is key and a revelation for me! Thanks for giving us your secrets!

Reply
Erin Knight link
5/22/2019 12:56:58 pm

Great tips! I learned in my early stage of blogging that we should talk to readers like they are our friend, and thank you for reiterating this point.

Reply
Jaye Shields link
5/22/2019 03:27:40 pm

These are all great tips and I definitely try to do each of these in my own blog posts.

Reply
emman damian link
5/23/2019 09:36:23 am

I really need these tips! My blog needs more traffic. Great tips! I should read more.

Reply
Ntensibe Edgar Michael link
5/23/2019 09:40:52 am

Nnniiicceeee....I guess my biggest issue is with appealing to the emotions of my readers. Many times I come off as the educating one and not the connecting one. So have I been told...

Reply
Fiorella
5/23/2019 12:11:31 pm

Many times it’s difficult to keep the attention of the reader. As you said: telling first the benefits! I think it can give a big impact and more engagement with the article. Thanks!

Reply
Ashley N Rice link
5/23/2019 12:25:03 pm

This is so helpful! I am saving this for later so that I can have it up as I am writing my next blog post. My titles definitely need a lot more work, lol!

Reply
Clyde link
5/23/2019 01:03:19 pm

It is a very useful article for bloggers who are almost running out of ideas or just starting to write an article. Sometimes, I am at that moment, and I don't know what to write about for my blog, so I find this article very useful for me and for others.

Reply
Mavs Escala
5/23/2019 01:25:49 pm

I need this badly. Thank you for the tips. I appreciate it so much!

Reply
Alona
5/23/2019 04:35:29 pm

Great article! Very informative. Very valuable info . Thanks for posting it!

Reply
Tiffany La-forge Grau
5/23/2019 07:01:58 pm

I have a friend who writes very nice articles. She helps me with them a lot!

Reply
Jen @Jenron Designs link
5/23/2019 09:20:33 pm

This is a great reminder and refresher. The simple methods are easy to follow and great to ensure a flawless post.

Reply
Heather
5/24/2019 08:09:57 am

Thanks for sharing this great information. I always love to learn new information and appreciate this!

Reply
Kristine Nicole Alessandra
5/24/2019 02:52:44 pm

These tips are really important to take into consideration. With a whole lot of competition out there, we must make sure our articles get noticed!

Reply
Lavern Moore
5/24/2019 07:04:31 pm

This are some great tips for those new to blogging. I suspect that many will find this very useful.

Reply
A.Rrajani Photographer link
5/8/2020 01:08:10 am

NICE ARTICLE!
THANK YOU FOR SHARING...

Reply
Priyanka link
9/26/2021 08:30:28 am

Best article! Thank you for sharing. Very Helpful.

Reply
Priyanka link
9/26/2021 08:33:02 am

Best article! Thank you for sharing. Very Helpful.

Reply



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