Having an email list allows any business to keep in touch with their existing customers and build new relationship with potential ones. The list includes the names and emails of people who agreed to receive weekly newsletters or those who want to keep up to date on the latest company sales, promos and events.
Now, if you’ve been to a lot of expos, conferences, and business events as a vendor you know that attendees are potential customers waiting to be tapped in. And unless you get them to your email list, they’re worth nothing to you.
Make sure that you’re getting the most out of every live event you’re attending. Following are some tips on how to do just that:
1. Prepare the signup form. Make sure that you have signup sheets on the table where you’re displaying your products. A sheet that says that this is for your weekly newsletter or any email campaign you have.
2. Make use of dead time. Make the signup process convenient and make good use of dead time.
While you’re explaining something to potential customers, don’t let them just stand there. Let them jot down their info on your signup sheet. Or if you’re ringing a sale and wrapping the purchase, don’t let your customers stay idly waiting, hand them the signup form. This makes the whole process efficient and effective.
3. Only include necessary fields. If you only need names and emails to build your list, then don’t ask for anything else. Here are some items/fields you shouldn’t miss on your sheet:
4. Follow up. This is very important. After the event, make sure that you add the details of your new subscribers in your database. They should receive an email asking them to confirm their subscription.
This has to happen within a day or two when the event is still fresh on their minds, this way they can easily remember what it’s for and who it’s from.
Over to you..
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