Everybody ought to know, including start ups and professional women that a blog needs to be updated regularly to boost your online presence. As an online visibility coach, I recommend that business women should be updating their blogs as many as 4 times per week. However, some female entrepreneurs rarely find the time to write and post. Some of the reasons include, poor time management, lack of know-how and just plain old procrastination. Needless to say, some business women are not professional writers; I hear this time and time again here at MACsWomen from my clients. So, the fun and excitement of social media marketing withers as you contemplate your already busy days operating your business and to top-it-off, now you must make time to write and post articles to your blog consistently…this could be the time to employ someone to write your web content.
Available Options. Invite guest posts or guest bloggers to contribute to your blog. Professional friends and colleagues can be invited for a start. As the need arises, female entrepreneurs and small business owners can decide to get official and regular blog contributors by hiring a professional or service. You should still contribute your insight and your own personality to the articles being written and posted to your site.
Set Your Writing Guidelines. Business women who have successfully hired blog writers or have regular blog contributors should set editorial guidelines. Now, this is necessary so that contributing bloggers will have an idea of what topics are best for your blog, what titles are effective and what format works well with your audience. Furthermore, setting editorial guidelines save time for both the business owner and contributing bloggers. It actually empowers the writers to work more efficiently.
Taking Charge. Realize that you are still in total control of the situation. This is where giving deadlines, reviewing submissions before posting, revising and even not accepting a write up are still your responsibility, unless an official blog editor enters the scene.
Give Tips. Giving tips to contributing bloggers on how to create an appealing headline, what kind of pictures accompanies the writing and what writing style is effective for your audience. These tips will save time when it comes to editing and future optimizing your web content.
Editorial Calendar. A solid editorial calendar can solve confusion and can clear up questions for it includes deadlines, guidelines, assigned topics and corresponding dates of publication. These and a lot more info like which email addresses should be used for submission, etc. are necessary to keep your blogging activities in order.
Take Time To Edit. At times, editing and revising submitted blogs can be both stressful for the contributor as well as the blog owner. If you are the business owner doing the revising, make sure to edit things according to your style. Don’t limit your editing. Blog contributors are usually professional women who are used into this kind of work. Yet, it is best to inform them, if there is a major revision. And better yet to let them submit articles earlier so that revising and editing does not affect your calendar of activities.
Finally, explaining to the contributors your process of coordination, submission, editing, formatting, style and even your own personal expectations will set things in order. Any professional blog contributor will understand that revisions are made to ensure the highest quality content relevant to your audience. Over time you will learn how to work with writers while maintaining a blog to drives an online business with the right content for your ideal audience. Need content writing support? Contact MACsWomen by completing our contact us form.