"Social media is not a panacea," says Al Lautenslager, a marketing consultant and co-author of Guerilla Marketing in Thirty Days. "Social media is one more marketing tool in the arsenal ... but at the end of the day, people do business with people, not with websites."
In-person marketing will never go out of style! No matter how important online technology and social media become to the business world, in-person marketing will never lose it's power. Many marketing experts say that it's still essential for companies and people in the business world to not to lose their focus on offline marketing strategies. Here are a few ways to make your in-person marketing stand out from the pack.
Start at the grassroots level.
This is great advice for any small business because it cuts down on marketing costs and it's super easy to do. Print our simple marketing brochures and pamphlets and display them everywhere. Get to know the people who allow your materials to be displayed in their store windows or supermarket bulletin boards. Engage in some small talk. The more friendly contacts you have, the more business you will eventually generate.
Go out of your way to become friends with people who you interact with on a daily basis. Thank people who display your flyers by stopping by occasionally with a logo-ed mug filled with candy.
Be a joiner.
Join business associations and your local chamber of commerce. Being an active member of your community as well as your business will go a long way. Yes, there will be dues you will have to pay, but make it worth your while by going to every event you can. Talk to people you meet at these events. Tell them about your business, and make sure they leave with your business card in their hand. Do not go and stand in the corner or just talk with people you already know! In addition, stay in touch with the people you meet - they may be potential clients.
Attend trade shows.
Put together a booth showcasing your business and attend any trade shows that are happening in your area.
Take some pictures of your business. Have some handouts. Never, ever sit down or eat in your booth! Don’t spend your time running around to other booths collecting a big bag of giveaways that you will never use. Also, don’t spend your time talking to people in the adjacent booths. This is your precious time, use it to your advantage! Get up and shake people' hands! These people could be your potential customers, but you should treat them like you already are going business together.
Hand-written thank you notes.
Personal, handwritten thank-you notes are an excellent way to convey your gratitude for a customer after they have done business with you. While this isn't traditional in-person, face-to-face marketing it shows that your business cares and is run by individuals who care. This goes a long way in the business world, where people deal with many large companies that do not have that personal touch.
These are some of the many ways you can be a better in-person marketer for your business! If you want to market your business in-person, gain brand awareness, and network with other amazing businesswomen, sign up for the MACs Women Entrepreneur's Summit to be held on October 3rd! It will be a day filled with empowering, motivating, business-soaring, life-style changing and impacting experiences!